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YouView launch helps TalkTalk boost its customer numbers
REVENUES at media company TalkTalk fell 1.7 per cent to £415m in the last three months of 2012, though the company saw net gains in its customer numbers for the first time in three years as the new YouView TV platform launched.
TalkTalk attracted a 80,000 new television subscribers, who will use broadband TV service YouView. The FTSE 250 firm’s broadband service gained a net 10,000 customers.
The level of churn, or customers cancelling subscriptions, fell from 1.6 to 1.5 per cent in the quarter.
Chief exec Dido Harding said the rise in customers is “an important milestone on our journey to become a growing and more profitable business”.
Shares fell 4.5 per cent to 242p.