Uber bets on India growth with media deal
UBER has partnered with the publisher of the Times of India newspaper in a bid to shore up its position in the lucrative market – its largest outside the US.
The tie up includes commercial arrangements for marketing and distribution through Times Internet, the digital arm of the Times of India Group, as the taxi startup faces regulatory battles in the country following rape allegations against an Uber driver in New Delhi.
“Uber has a deep long-term commitment to the Indian market and a vision to create an innovative and entrepreneurial society by bringing transformational technology to more Indians from all walks of life,” the firm said.
The partnership is similar to those it has in other regions, such as Baidu in China.