Tottenham and Uber stadium naming rights deal fails to get off the rank
Tottenham are not currently in talks with Uber over a deal that would see the taxi app take naming rights to the club's new stadium.
The Premier League club are currently holding talks with potential sponsors of the 61,000 capacity stadium but Spurs sources told City A.M. that, contrary to reports, there are no active negotiations with Uber.
Sources close to Uber indicated they had been approached about a deal with the Premier League club but would not be pursuing a partnership.
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Tottenham and Uber were reported by Squawka to have discussed a £20m-a-year naming rights deal that would see the Silicon Valley firm’s logo plastered across the roof of the new ground.
How Spurs' new home might appear from the sky (tottenhamhotspur.com/new-scheme)
The club is looking to ease the financial burden of building the £400m development by securing a lucrative naming rights deal similar to Arsenal’s partnership with Fly Emirates.
Read more: What’s in a name? The value of stadium sponsorship
Arsenal’s deal with Fly Emirates is worth £150m for shirt sponsorship until 2019 and stadium naming rights until 2028 while Manchester City’s combined shirt and stadium deal with Etihad — signed for 10 years in 2011 — is worth £400m.
The London Legacy Development Corporation (LLDC) is believed to be looking for around £6m for naming rights to the London Stadium currently occupied by West Ham.
Tottenham are also seeking out a new kit supplier with their £10m a year arrangement Under Armour expiring at the end of the current campaign. The club has been linked with a £25m a year tie-up with Nike.