2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
Ed Warner: English football might need multi-club question July 13, 2023 Football may be a big industry, but it still operates like a village. Everyone knows everyone else – and their business – and is still prepared to trust their creditworthiness, often in spite of abundant evidence to the contrary. Much like ticks available at the local store or the chalkboard of debt behind the bar [...]
Karen Carney’s women’s football review calls for top two divisions to be fully professional July 13, 2023 The Women’s Super League and Women’s Championship should become fully professional, according to a major review of domestic women’s football authored by former England captain Karen Carney. Women’s football also needs its own dedicated broadcast slots to ensure maximum exposure and reduces the risk of it being eclipsed by coverage of the men’s game, says [...]
Football’s data wars takes another turn, but can players really protect their information? July 11, 2023 A former Leyton Orient, Scarborough and Yeovil Town manager may seem an unlikely figure to be at the forefront of football’s data wars, but a landmark announcement in the Netherlands this week can be traced back to Russell Slade. Fifpro, the international union for professional footballers, on Tuesday announced the creation of a new database [...]
Forest Green name Hannah Dingley first female manager of a men’s football team July 5, 2023 Forest Green Rovers have become the first English professional football club to appoint a woman as manager of their men’s team after naming Hannah Dingley caretaker head coach. Dingley, part of the fourth-tier club’s coaching staff for four years, has been placed in temporary charge following the departure of previous manager Duncan Ferguson. “I’m really [...]
What the TV rights fight means for the Fifa Women’s World Cup June 20, 2023 With just five weeks before the Women’s World Cup kicks off in Australia and New Zealand, Fifa has finally reached a deal with the European Broadcasting Union (EBU) to air all 64 matches in Britain, Spain, France and Germany – ending the threat of a blackout in Europe’s top football nations. While ITV and BBC [...]
BBC and ITV to show Fifa Women’s World Cup June 14, 2023 Broadcasting duo the BBC and ITV will show the Fifa Women’s World Cup this year after concerns over whether the tournament would be shown in Europe at all. Fifa had threatened a European blackout if broadcasters were not willing to stump up a desired amount to show the tournament, which kicks off on 20 July [...]
Women’s Super League revenues grow by 60 per cent as teams head for sustainability June 12, 2023 Women’s Super League clubs are on a path to sustainability after growing revenues by 60 per cent in a year. WSL teams’ collective income swelled from £20m to £32m in 2021-22, according to analysis by Deloitte published today. And it is expected to have enjoyed another substantial uplift this season as WSL attendances grew by [...]
Williams sisters buy team in Woods and McIlroy’s golf league June 8, 2023 Serena and Venus Williams have bought the first of six teams in the golf league backed by Tiger Woods and Rory McIlroy. The tennis stars have linked up with the 23-time Grand Slam legend’s husband Alexis Ohanian to purchase “Los Angeles Golf Club”. “I like betting big – and betting early – on things in sports,” [...]
Ed Warner: Remove Fifa toxicity to get Women’s World Cup on the box June 8, 2023 When a global sporting event takes place without TV coverage, does it really happen? Or at least, does it really matter? That question should be front of mind for all the protagonists in the standoff over broadcast rights for next month’s Fifa Women’s World Cup. Blank screens are looming larger with every passing day in [...]