Sport sponsorship: Best deals, who’s investing and 2025 growth Sport Business As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Ed Warner: Have sports missed esports boat – or was there never one to catch? Sport Business Ahead of the League of Legends Worlds 2024 in London this weekend, Ed Warner wonders whether sports have got esports all wrong.
Guild Esports: Beckham-backed gaming group slashes costs as revenue dips TECH The David Beckham-backed gaming company Guild Esports has cut its pre-tax loss after slashing its costs amid a "challenging macroeconomic environment" for the company, according to a newly filed half-year report.
David Beckham-backed Guild reveals Call of Duty team for Esports World Cup June 19, 2024 David Beckham's London-listed business Guild Esports has revealed it will enter a star-studded team into the Call of Duty: Warzone contest at the global gaming tournament Esports World Cup (EWC).
David Beckham’s esports group Guild to fight it out at Tekken May 16, 2024 The esports team co-owned by David Beckham will compete in the fighting game series Tekken for the first time, the company has announced.
Fortnite: Top-ranked pro gamer brought in by David Beckham-owned Guild Esports February 26, 2024 Charyy_ made his debut under the Guild's banner on Saturday at the Fortnite Champion Series (FNCS)
TV production company co-founded by Jake Humphrey and David Coulthard denied ‘significant growth’ January 26, 2024 The TV production company co-founded by broadcaster Jake Humphrey and former F1 driver David Coulthard was forced into the red despite its turnover jumping, new documents have revealed.
City Giving Day: Central London Alliance’s Guinness World Record Title Attempt September 7, 2023 In a city that’s known for its fast-paced business world, iconic landmarks, and vibrant culture, a remarkable event is set to take place that will not only make history but also underline the spirit of community and philanthropy that thrives within the heart of London. On the 25th and 26th of September, the Central London [...]
The Notebook: Gavin Poole on AI, London’s esports crown and virtual reality skills June 7, 2023 The Notebook is where interesting people say interesting things. Today, it’s Gavin Poole, chief executive of Stratford tech hub Here East. Friend or foe? Why we should avoid snap calls on the future of artificial intelligence Last week, almost every front page of our national newspapers quoted the ‘AI pioneers’ warning us that AI advancements [...]
David Beckham-backed esports firm signs big sponsorship deal with Sky September 26, 2022 David Beckham-backed Guild Esports has signed a huge sponsorship deal with Sky UK, in its larges agreement to date. The online gaming group signed a three-year agreement with the multi-media giant in the eighth revenue-generating deal signed by the firm since it floated on the London Stock Exchange. It is understood to be one of [...]