Stop making millennials the butt of the joke if you want to market to them December 11, 2018 Millennials are one of the most maligned of any of the generational cohorts. When not branded as “snowflakes” or accused of indulging in too much self-care, they are routinely blamed for all manner of problems such as the death of the high street or falling interest in the package holiday. Of course brands – many [...]
DEBATE: Can we expect the Chinese celebration of Singles’ Day to make it over to Britain? November 13, 2018 Can we expect the Chinese celebration of Singles’ Day to make it over to Britain? Abbie Llewelyn, a writer and commentator, says YES. If you think that Valentine’s Day is a commercialised hallmark holiday, just wait until UK companies catch onto Singles’ Day. Originating at Chinese universities in the 90s, Alibaba made it what it [...]
No time for Tinder? Dating tutorials for City bankers in Canary Wharf from Social Concierge July 13, 2015 Calling all City singletons: are you really bad at dating? Have no fear, elite private dating club Social Concierge is offering free consultations all over the capital to financial workers left emotionally numb by high-flying careers. With their big bonuses and fast-paced lifestyles it’s hard to believe that bankers struggle to find love. But [...]
Match.com and Tinder hoping to woo investors with flotation June 25, 2015 MEDIA mogul Barry Diller is looking for love from investors, with plans to float popular dating website Match.com and the mobile dating app Tinder. Diller’s IAC/Interactive Corp said yesterday that it was looking to list its dating business, Match Group, which includes both Match and Tinder. Investors welcomed the move, with IAC shares jumping seven [...]
Swipe right if you think it’s property love: New app Knocker is being billed as Tinder for home-buyers May 26, 2015 Looking for love of the property kind? This new app that is being billed as Tinder for home-buyers could be right up your street. A pair of clever programmers from the Ignite100 accelerator in Newcastle are hoping to tap into our lust for browsing the latest properties to hit the market. Like the [...]
Razor sharp: Will King talks moving on from King of Shaves, politics, a plan for Tesco and why we need Tinder for voting May 4, 2015 I came, I saw, I shaved, I died’ isn’t how I want to be remembered,” quips Will King. In 1993, he founded King of Shaves, the popular men’s toiletries brand. In frustration over the poor quality of his own products, he turned to his then-girlfriend’s bath oil for a smoother finish. The resulting businesses, including [...]
Facebook, Instagram and Tinder down for over an hour but social media giant denies cyber-attack January 27, 2015 Millions of Facebook and Instagram users were left stranded without profiles to lurk, updates to post and photos to “like” this morning, as the social networks were down for around an hour. Even Tinder users were unable to get swiping with the dating app shut down by what Facebook say was a fault caused [...]
Tinder and Betfair hook up with “Dave”, “Ed”, “Nick” and “Nige” profiles to lure “disengaged, tech-savvy voters” January 26, 2015 With now less than 100 days until the General Election, all eyes will be on the polls – but which survey should you trust? Well, if you’re not a political animal – and would rather base your vote on shared food choices and notches on the bedpost than actual policy decisions – Betfair may [...]
Peak beard? Tinder and Gillette test out love (or not) of beards in new advertising campaign January 21, 2015 Another sign that humanity (or hipsters, at least) may have hit “peak beard” has emerged. The results of an unusual experiment by dating app Tinder and razor-maker Gillette found that women prefer a man with a well-groomed face over those with facial hair. It’s another addition to the "beards are over" canon of scientific research, [...]
Bumble: Tinder’s ousted co-founder has hit back with her own dating app November 25, 2014 Whitney Wolfe is the Tinder co-founder who departed in a hail of allegations and lawsuits earlier this year. At the time, she accused fellow founder Justin Mateen (who quit in September) of stripping her of her "co-founder" title because her age and gender was "damaging" to the company's brand. Ouch. The sexual harassment lawsuit that [...]