Ed Warner: Why sponsors should beat a path to Yorkshire November 11, 2021 Yorkshire County Cricket Club might just be the most exciting sponsorship proposition right now. Mired in a racism crisis of its own making, deserted by its full roster of corporate partners, staring down the barrel of a parliamentary select committee, investigated by the Equality and Human Rights Commission – but with a new chair and [...]
European Tour to rebrand as DP World Tour November 9, 2021 The European Tour has announced that it will rebrand as the DP World Tour from next season. The move will see the tour’s total prize money top $200m for the first time and comes amid renewed efforts from Saudi Arabia to lure the world’s top players to a new breakaway circuit. “This is hugely significant [...]
The light fantastic: How Okkulo is looking to ‘re-code’ athletes’ vision November 9, 2021 Filmmaker Mel O’Connor has had quite the story arc. He quit his job on Emmerdale and turned down work on an Idris Elba movie to follow his dream of developing an altogether different kind of visual experience. The result is a product, Okkulo, that he believes can not only revolutionise sport science but may also [...]
BT Sport retains exclusive UK rights to show men’s and women’s Ashes November 8, 2021 BT Sport has confirmed that it will have exclusive UK broadcast rights for the upcoming England men’s and women’s Ashes series in Australia. It will also show the one-day and Twenty20 series that follow the men’s Ashes early next year as part of a new four-year deal with Cricket Australia. “We loved bringing the highs, [...]
Barclays, Innocent and Ecotricty named in new ‘sport for good’ index November 8, 2021 Barclays and drink maker Innocent are among five British companies to be named on the inaugural Laureus Sport for Good Index, which will be announced today. Energy providers Octopus and Ecotricity and renewable running shoe brand Hylo Athletics are the other UK companies on the global list of brands that deliver social or ecological impact [...]
Sepp Blatter and Michel Platini charged with fraud over £1.35m payment November 2, 2021 Sepp Blatter and Michel Platini, the former presidents of Fifa and Uefa, are facing trial after being charged with fraud by Swiss prosecutors. The charges relate to a payment of 2m Swiss francs (£1.35m) made by Fifa to Platini in 2011, when Blatter ran football’s world governing body. Blatter, who was forced out of Fifa [...]
Smart shin guards: the latest weapon in football’s wearable tech arms race November 2, 2021 Football is no stranger to wearables, as evidenced by the ubiquity of GPS vests, but it is about to get a new weapon in the technology arms race: smart shin guards. Italian sports tech and analytics company Soccerment will today launch their pioneering protective gear, which captures data on every run, pass, shot and change [...]
David Haggerty interview: ITF president on revamping Billie Jean King Cup and Davis Cup Finals, anti-vaxxers, Osaka, domestic abuse and Raducanu November 1, 2021 Eighteen months later and in a different location than planned, the first Billie Jean King Cup Finals finally begins today. The tournament formerly known as the Fed Cup has been rebranded in tribute to the trailblazing former world No1 and reformatted to create a climactic week-long finale that mirrors the new-look Davis Cup, itself taking [...]
Daniel Kretinksy: Czech billionaire poised to buy stake in West Ham United October 28, 2021 West Ham United are the subject of takeover interest from Czech billionaire Daniel Kretinsky, according to multiple reports. Kretinsky, who co-owns Sparta Prague and holds major stakes in the Royal Mail and Sainsbury’s, is said to be close to buying a 27 per cent stake in the Premier League club. The deal, first reported by [...]
Why sport is playing against the clock when it comes to the climate crisis October 26, 2021 It is becoming increasingly apparent that the climate crisis touches everything and sport – often played outdoors and shaped by the weather – is, not surprisingly, no exception. Winter sports are in serious trouble. Alpine glaciers and skiing seasons are rapidly shrinking. Not a single event on last year’s biathlon circuit could proceed without using [...]