Ed Warner: Rugby union could learn from the NFL model on Super Bowl LVII weekend February 9, 2023 For all the relentless commercial growth of the Premier League, IPL and F1, the NFL remains the sporting brand to beat. Super Bowl LVII will be watched by more than 200m people worldwide on Sunday. The matchup between the Kansas City Chiefs and the Philadelphia Eagles has its stories, but in truth the identity of [...]
2023 sport schedule: What is there to look forward to? January 1, 2023 The year has hardly begun but the sport is coming thick and fast. Rugby, football and cricket all have World Cups while other sports continue to build on the foundations laid after the Covid-19 pandemic. Take a look at the City A.M. sports schedule for 2023. January Darts (3rd): A new Darts World Championships winner [...]
Sport business predictions for 2023 with Deloitte’s Tim Bridge December 28, 2022 Deloitte’s Tim Bridge looks back on the last 12 months and makes his sport business predictions for 2023. The final whistle of the men’s football World Cup concluded an epic year for sport which included the Winter Olympics, the Commonwealth Games, the Women’s Euros, the Rugby League World Cup, as well as women’s World Cups [...]
A year in sport: The big moments from 2022’s sporting calendar December 25, 2022 It’s been a monumental year for sport both on British shores and further afield. Take a look at some of the year’s biggest moments ahead of another year of exhilarating action. January Cricket: Ashes series concludes with 4-0 defeat for England. The result would extend England’s winless run in Australia to 15 matches and mark [...]
Ed Warner on the sporting year that was December 22, 2022 And so we reach the end of a year of sporting excess, or at least an excess of sport. Sunday’s FIFA World Cup Final was the calorific dessert that may well have caused you to come over all Mr Creosote, exploding under the temptation of just one more dish of must-see sporting competition. While we [...]
Ed Warner: If Liverpool’s owners want to sell, expect more American buyers November 17, 2022 Ed Warner addresses why American investors are the most likely purchases of any Liverpool shares on the market, why England’s Rugby World Cup defeat was good for the women’s game, and cricket song choices with a sense of humour. Forty-three days without the Premier League. Three days in and already I’m suffering withdrawal symptoms. Yes, [...]
Ed Warner: English football of all levels penetrating hyper-commercial US sport November 3, 2022 Does anyone in England call the Premier League the EPL? I ask because I had a random encounter at Heathrow last week with one of a group of five Crystal Palace fans headed to Selhurst Park for their “first EPL game”. The Ted Lasso effect maybe? I only hope they made it to the Clifton [...]
Rugby league aim high with men’s, women’s and wheelchair World Cups October 12, 2022 This weekend sees the start of a trio of Rugby League World Cups that could propel the sport through a glass ceiling of publicity and awareness, as England becomes the first host nation of simultaneous men’s, women’s and wheelchair tournaments. Delayed a year from 2021 for pandemic-related reasons, the three World Cups will take place [...]
Rugby League World Cup offers London chance to shine September 28, 2022 England legend Martin Offiah has championed the decision to take the Rugby League World Cup to the South for this year’s trio of tournaments. The men’s, women’s and wheelchair competitions are due to take place concurrently in the same country for the first time when they get under way next month, a year later than [...]
Gambling sponsors back on the up in sport despite continued threat of a ban, study finds August 4, 2022 Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]