WPP appoints Microsoft chief executive Cindy Rose to the board March 12, 2019 Advertising group WPP has appointed Microsoft UK chief executive Cindy Rose to its board as a non-executive director, the company said today. Rose, who has held a string of high-profile jobs in the media and technology sectors, will join the firm from the beginning of April and will serve as a member of the audit [...]
WPP needs to revamp culture to attract the best people, says boss March 5, 2019 WPP must create a more open culture if it is to attract the best people in the industry, chief executive Mark Read said today. “WPP is really just about people at the end of the day,” he said at the Incorporated Society of British Advertisers (ISBA) conference this morning. Read more: Brands have ‘Netflix envy’, [...]
Still feeling entitled? Britain is facing a crisis of intergenerational inequality February 15, 2019 This week, I was audacious enough to suggest that free TV licences for pensioners should not be a public spending priority. The backlash was fierce. “I have paid taxes all my life,” came the outraged cries on social media. This is mostly true, as long as you take “all my life” to mean “until I [...]
WPP sells stake in ‘Davos in the Desert’ consulting firm Richard Attias & Associates January 31, 2019 WPP today said it is selling its stake in Richard Attias & Associates (RAA), the consulting firm behind the so-called Davos in the Desert conference in Saudi Arabia last year. The advertising group said it will sell its minority stake in RAA back to existing shareholders as part of an ongoing plan to simplify its [...]
WPP mergers fall amid restructuring plan despite increase in deals across sector January 16, 2019 Advertising giant WPP saw its M&A activity halve last year, despite a rise in the total number of deals among marketing communication firms. WPP completed 15 deals in 2018, down from 30 the year before, according to research by Results International. Read more: Brexit, ad fraud and #MeToo – what does the future year hold for [...]
Mark Kleinman’s big predictions for the Square Mile in 2019 January 11, 2019 Sir Martin Sorrell’s WPP exit, Unilever’s HQ U-turn, Melrose’s swoop for GKN: 2018 was a year full of surprises in the City. And while forecasting might be a fool’s errand, here are 10 predictions for the year ahead. •Theresa May will decisively lose next week’s “meaningful vote” on Brexit: that’s not a punt that will [...]
Brexit, ad fraud and #MeToo – what does the future year hold for the marketing industry? January 7, 2019 We are out of the cold December of 2018, and have now entered the, well, even colder January of 2019. Last year was a momentous one for the marketing industry – there was the fall and rise again of adland stalwart Martin Sorrell; the European Union’s General Data Protection Regulation (GDPR) finally came into force; [...]
Do not succumb to the ‘Fat Cat Friday’ outrage January 3, 2019 As if Greggs’ vegan sausage rolls hadn’t prompted enough misplaced shock and outrage for the start of a new year, you can expect more of the same this morning when campaigners declare it to be “Fat Cat Friday”. The High Pay Centre, which opposes current levels of executive remuneration, calculates that by this afternoon a [...]
WPP to slash 3,500 jobs as it launches new streamlining strategy December 11, 2018 Advertising group WPP is cutting 3,500 jobs as it restructures the business and shifts its focus to technology in a bid to stave off competition from tech giants. WPP today said it will spend £300m over the next three years as it simplifies the business, aiming to make annual savings of £275m by 2021. The [...]
Sir Martin Sorrell fights hard to remain king of adland December 6, 2018 Sir Martin Sorrell channelled his inner Frank Sinatra recently and proclaimed that the success of his new venture S4 Capital would be “the best form of revenge” against WPP. “I want to build the best,” the businessman said of his new advertising outfit, which he previously called a “peanut” in comparison to the global scale [...]