Louis Rees-Zammit makes debut for NFL champions Kansas City Chiefs August 11, 2024 Former rugby player Louis Rees-Zammit said he “loved” his debut for the Kansas City Chiefs after his move to the NFL. The 23-year-old Welshman moved to the States earlier this year to chase his dream of playing in the NFL, swapping scrums for scrimmage. After being part of the International Pathway, Rees-Zammit ended up signing [...]
Netflix scores rights to screen NFL Christmas Day games May 15, 2024 Netflix has been experimenting with the NFL, for example with its 2023 series Quarterback and new series Receiver premiering this summer.
Who is playing in NFL London games in 2024? May 15, 2024 The NFL yesterday confirmed which regular season matches both Wembley Stadium and the Tottenham Hotspur Stadium would host in the 2024-25 season. The New York Jets and the Minnesota Vikings will open the London series of games at the home of Spurs before the Jacksonville Jaguars take on the Chicago Bears at the north London [...]
Ed Warner: Forget WrestleMania, Super Bowl or the Olympics – London mayor should seek hefty portfolio of sporting events May 2, 2024 Cultivating a calendar of repeat events has far greater benefit over time than splurging on a mega jamboree.
What can the Premier League learn from NFL and the Super Bowl? February 17, 2024 Richard Davies, Partner at Charles Russell Speechlys, on the lessons the Premier League can learn from the Super Bowl. Few events rival the commercial juggernaut that is the Super Bowl. Year after year, this American spectacle captivates audiences worldwide, boasting unparalleled viewership and revenue. While the Premier League stands as a commercial powerhouse in its [...]
Overseas Super Bowl LVIII tickets saw surge with Britain key player February 13, 2024 British fans accounted for the fourth most Viagogo sales of Super Bowl LVIII tickets outside of the United States. Only Mexico, Canada and Australia had overseas sales higher than Great Britain for Sunday’s event, where the Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime. With the NFL already hosting games in London [...]
Super Bowl LVIII ad review: BMW, Uber Eats, Kris Jenner and Lionel Messi February 11, 2024 Super Bowl commercials have, for some time now, been on a trend of featuring more and more celebrities, in ever intriguing and beguiling ways. Indeed, the NFL has had its very own celebrity endorsement this season, with the Grammy award winning singer, Taylor Swift, dating the Kansas City Chiefs’ tight end, Travis Kelce. Her sheer [...]
‘Super Bowl is a home away from home as an American in London’ February 10, 2024 Yes, you are right, the Super Bowl is not just about American football – and it probably never will be. But that doesn’t mean it’s not the (with full emphasis on the ‘the’) weekend that Americans, and even the Brits, look forward to all year. Everyone’s got their reasons for tuning in – whether it [...]
Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
NFL boss Goodell shakes off ‘nonsense’ Taylor Swift Super Bowl conspiracy theories February 6, 2024 Some have claimed it's a deep state plot to get President Biden re-elected.