Can rugby’s biggest social media star boost the English game? Sport Business You may not have heard of her but she can claim to be the most famous name in the game – and now Ilona Maher is seemingly on her way to England and Premiership Women’s Rugby. The 28-year-old USA sevens player is a social media sensation, with 4.6m followers on Instagram and a further 3.2m [...]
Ed Warner: Gold rush for athletes as sport venures into crazy territory Sport Business Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling.
Messi and LeBron beaten to top spot in athlete marketability rankings Sport Business US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]
Grace Beverley’s Tala to open UK stores and expand into US after £5m boost July 16, 2024 Tala, the activewear brand founded by influencer Grace Beverley, has raised an extra £5m in a funding round led by a backer of Five Guys.
Major Mission Group shareholder told to reject Brave Bison bid May 15, 2024 One of Mission Group's major shareholders has been advised to reject by a bid by a competing digital marketing agency Brave Bison, calling the offer "highly unattractive".
Ads might be annoying, but influencers are riskier: advertisers face a dilemma January 25, 2024 In Jess Jones' tech column: Influencers are everywhere, but advertisers are trying to wrestle back control
In The Style: Why fast-fashion brand once worth over £100m was forced to sell itself in cut-price deal January 15, 2024 The full financial challenges that faced fast-fashion brand In The Style before it was forced to sell itself to avoid administration have been revealed for the first time.
England footballers probed by advertising watchdog over promotion of Supreme CBD July 25, 2023 Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]
UK financial watchdog cracks down on marketing of ‘high-risk’ financial products August 1, 2022 The UK’s financial watchdog has vowed to crack down on those using “unclear” and “misleading” information to sell risky investments after bringing in tough new rules around the marketing of high-risk financial products. The Financial Conduct Authority’s (FCA’s) “stronger” rules require firms to use clearer and more prominent risk warnings, and ban companies from [...]
Influencers: MPs call for better protection for TikTok stars May 9, 2022 MPs will today call for greater action to be taken in advertising and employment rules to protect children and online performers, arguing that regulation has failed to keep pace with the growth of online influencer culture.