Grace Beverley’s Tala to open UK stores and expand into US after £5m boost Retail Tala, the activewear brand founded by influencer Grace Beverley, has raised an extra £5m in a funding round led by a backer of Five Guys.
Major Mission Group shareholder told to reject Brave Bison bid media One of Mission Group's major shareholders has been advised to reject by a bid by a competing digital marketing agency Brave Bison, calling the offer "highly unattractive".
Ads might be annoying, but influencers are riskier: advertisers face a dilemma Media In Jess Jones' tech column: Influencers are everywhere, but advertisers are trying to wrestle back control
In The Style: Why fast-fashion brand once worth over £100m was forced to sell itself in cut-price deal January 15, 2024 The full financial challenges that faced fast-fashion brand In The Style before it was forced to sell itself to avoid administration have been revealed for the first time.
England footballers probed by advertising watchdog over promotion of Supreme CBD July 25, 2023 Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]
UK financial watchdog cracks down on marketing of ‘high-risk’ financial products August 1, 2022 The UK’s financial watchdog has vowed to crack down on those using “unclear” and “misleading” information to sell risky investments after bringing in tough new rules around the marketing of high-risk financial products. The Financial Conduct Authority’s (FCA’s) “stronger” rules require firms to use clearer and more prominent risk warnings, and ban companies from [...]
Influencers: MPs call for better protection for TikTok stars May 9, 2022 MPs will today call for greater action to be taken in advertising and employment rules to protect children and online performers, arguing that regulation has failed to keep pace with the growth of online influencer culture.
Meet Shein: The secretive Chinese fast-fashion firm taking over online retail July 27, 2021 Taking the Tube at the minute can still, at times, feel like time travel. Around you are slightly tattered posters for theatre productions that haven’t been on stage for more than a year; ads for movies touted for cinema release that ended up quietly released to Netflix with little fanfare. Amongst these relics of a [...]
MPs launch inquiry into power of social media influencers March 26, 2021 MPs have launched an inquiry into the power of influencers amid concerns about a lack of regulation over how social media stars promote products online. Influencers have been gaining prominence in recent years thanks to the continued growth of social media use and the popularity of hit reality shows such as Love Island. But they [...]
‘Beanz on bix for breakfast’ boosts brand scores for Weetabix and Heinz February 17, 2021 Last week, an "unholy union" of Weetabix and Heinz - featuring "beanz on bix for breakfast" - prompted popular outcry on social media.