Crowd pleasers: England cricket test match and Royal Ascot picked for next fan pilot May 26, 2021 Thousands of fans will be able to attend an England cricket test match and Royal Ascot this summer as part of the next stage of the government’s pilot programme for major events. The second test of the men’s series against New Zealand, beginning on 10 June at Edgbaston, will be allowed to welcome more than [...]
Cheltenham Festival set for biggest TV audience in 10 years as organisers broadcast more races and shorten intervals March 16, 2021 This year’s Cheltenham Festival is set to attract its biggest UK television audience in a decade, according to analysts. The expected boost to viewing figures is a result of additional races being broadcast and the racecourse being closed to spectators, says Nielsen Sports. Cheltenham Festival, the most eagerly anticipated week of National Hunt racing in [...]
Horse racing must embrace innovation to build a prosperous future – and this is the perfect time to start March 8, 2021 British horse racing is facing financial challenges and, as with many sports, has suffered a heavy toll during the pandemic. As the country’s second biggest spectator sport, the exclusion of racegoers has cost around £300m, the British Horseracing Authority (BHA) estimates. A review of the Betting Levy is seen as one way of addressing Covid-19-induced [...]
Cricket, horse racing, tennis and women’s football set to benefit from £300m summer sport aid package March 3, 2021 Sport is to receive a £300m recovery package as part of the Budget announced by Chancellor Rishi Sunak today. Cricket, horse racing, tennis, women’s football and rugby league are expected to be among the sports to benefit from the financial support. It follows similar aid granted to winter sports in November to mitigate the cost [...]