McLaren deal with Neom could stimulate economic growth away from oil June 28, 2022 Saudi Arabia’s latest venture into sport has come with an increased presence in electric racing. Yesterday motorsporting giant McLaren announced that Neom – a region of the Middle Eastern Kingdom that’s set to become an eco hub at a cost of $500bn – would become title partner of both the Formula E and Extreme E [...]
Porsche and Audi to enter Formula 1 in 2026, confirms Volkswagen chief Diess May 2, 2022 Porsche and Audi are working on plans to enter Formula 1, says Herbert Diess, chief executive of their parent company Volkswagen. He said the decision was based on the growth in popularity of F1 in recent years, particularly in the US and among younger audiences. Confirming that Porsche and Audi would enter the series in [...]
Formula E unveils ‘fastest and greenest ever’ Gen3 electric racing car April 28, 2022 Formula E chiefs have unveiled the new Gen3 car, which is set to be the electric racing series’ fastest and greenest vehicle yet. The Gen3 car, which will be used in next year’s championship by manufacturers including Jaguar, Maserati and Porsche, has a top speed of more than 200mph and is said to be the [...]
Formula E set for final Gen2 season as perfect calendar 95 per cent there January 26, 2022 All-electric motorsport series Formula E has taken off over the last few years, with an expanded calendar, more famous drivers and greater media exposure, but this weekend will see it commence its biggest season yet. A total of 11 teams will take part in Season Eight of Formula E, including two British outfits – Envision [...]
Formula E and Channel 4 enter multi-year broadcast deal January 21, 2022 Formula E and terrestrial broadcaster Channel 4 today announced a multi-year free-to-air partnership. The broadcaster will show more races of the Season 8 edition of Formula E than fans have seen in previous seasons. Channel 4 will also offer race highlights on its platform as well as the new 22-driver qualifying format on its YouTube [...]
Luxury car manufacturer Maserati to join Formula E grid in 2023 January 11, 2022 Maserati are to join the Formula E grid in 2023 and will become the first Italian brand to do so. The Italian luxury manufacturer will join in Season 9 of the motorsports existence and will see them return to racing altogether. Formula E is seen by some as the future of racing, combining electric technology [...]
Best of 2021: McLaren on North America, NFT’s and Drive to Survive December 31, 2021 McLaren enjoyed a hot spell on the F1 track this year and in October, Matt Hardy spoke to McLaren about their Americas focus, NFTs and Drive to Survive. Originally published on October 22. Spanning five continents and 17 time zones, Formula 1 is a truly global sport. But with the expansion of the calendar in [...]
Ferrari appoint Mick Schumacher as reserve driver for 2022 F1 season December 22, 2021 Mick Schumacher, the son of motor racing great Michael, has taken another step towards emulating his father by becoming a reserve driver at Ferrari’s Formula 1 team. Schumacher Sr won five of his record-equalling seven F1 world championships in the famous red livery of the Italian outfit. From 2022, Mick Schumacher, 22, will combine his [...]
Record £3.2bn in private equity deals for sports teams as funds target football, rugby and F1 November 22, 2021 The last twelve months saw a record £3.2bn of sports team acquisitions by private equity funds, almost treble last year’s total, as they targeted football, rugby and Formula 1 teams, according to new data shared with City A.M. this afternoon. Last year saw an all-time high of 11 PE purchases of stakes in sports teams [...]
McLaren interview: North America, NFT’s and Drive to Survive October 22, 2021 Spanning five continents and 17 time zones, Formula 1 is a truly global sport. But with the expansion of the calendar in recent seasons and the increasing presence in the digital and online space, F1 teams are taking special interest in one market in particular: North America. McLaren are a case in point. The English [...]