China is proving a tough market for western brands – here’s the common mistakes that companies keep making April 12, 2019 Last week, the International Monetary Fund upgraded its 2019 growth forecast for the Chinese economy to 6.3 per cent, up from 6.2 per cent. For comparison, the UK economy is only expected to grow 1.2 per cent this year. It’s worth noting these figures, because they highlight why many brands in the UK and elsewhere [...]
China’s mobile brands have global ambitions – this will have a big impact on the digital marketing ecosystem April 12, 2019 With the world’s online mobile population growing day by day, and a home market dominated by giants such as Tencent, Baidu, and Alibaba, Chinese app developers are increasingly looking to market their apps abroad. I have seen first-hand this shift from a focus on the domestic market to a much more global viewpoint. And I [...]
Facebook and the tech giants are welcoming government regulation – that’s a panic signal for all of us April 9, 2019 Last year, I met someone who had previously worked for a big tech firm in its “free speech” unit. What had happened to make him come and slum it among us mortals in the (badly paid) policy world? Answer: the unit had been shut down. It’s in this context that you should see the milquetoast [...]
Lush ditches social media amid switch to influencer marketing April 9, 2019 Cosmetics retailer Lush is cutting down its social media presence in a bid to encourage one-to-one contact with its customers. The soap specialist has revealed its plan to “switch up social”, saying from next week it will interact with punters over live chat on or its website, or by email or phone. Read more: Social [...]
Music rights firm One Media IP sees profits soar as it cashes in on streaming April 9, 2019 Shares in music rights company One Media IP jumped as much as 15 per cent this morning after it reported a huge rise in profits for the full year. One Media posted a 16 per cent rise in revenue to £2.7m in the year to the end of October, while pre-tax profit soared 63 per [...]
Social Media: Who watches the watchers? April 8, 2019 Social media, and especially its archetype, Facebook, has had a difficult run of publicity over the past few years. The 2016 US presidential election and the rise of “fake news” certainly did it no favours, and the Cambridge Analytica scandal which came in its wake made things worse still. Facebook’s origins as a benign thread [...]
Europe must lead the way with digital tax, says EU competition commissioner April 8, 2019 Europe must agree on plans for a new digital tax and should be the trailblazer if there is no global consensus, the EU’s competition commissioner Margrethe Vestager has said. The EU last month scrapped initial plans to roll out a digital tax on tech giants after opposition from several member states. Read more: EU drops [...]
The government must pause for thought before pushing ahead with “online harms” regulations April 8, 2019 A common view of the world goes thus – individuals and businesses do whatever they can to pursue their own self-interest, and must be kept in check by governments. As certain companies get bigger and bigger, greater regulations are required. While not entirely without merit, this dichotomous standpoint is excessively blunt and can result in [...]
Anti-social media: Former New Zealand prime minister Helen Clark on social media harm after the Christchurch terror attacks April 8, 2019 I Interrupt the former leader of my native New Zealand, Helen Clark, in the middle of a Twitter and Facebook purge. “Social media management” she says, dictating a response to one of the provocateurs or well-wishers. It’s all part of overseeing a social media following of more than 200,000, I’m sure, but especially fitting since [...]
US blocks Amazon’s attempts to ban shareholder vote on facial recognition software April 5, 2019 US authorities have blocked an effort by Amazon to prevent its investors from voting on two proposals about the sale of the company’s facial recognition service. Investors had put forward proposals for a potential audit of its facial recognition software, known as Rekognition, over concerns about breaches of privacy and civil rights. Read more: Millions [...]