What Euro 2020 in a Covid-19 world will look like for football fans, sponsors and broadcasters February 9, 2021 Euro 2020 is scheduled to take place across 12 European cities in June and Covid-19 will mean changes to the way major sporting events operate. Hygiene protocols, new technology solutions and fan behaviours will emerge that present both challenges and opportunities for brands and rights holders. Safety is paramount Any British fans who do physically [...]
The Week in Sportbiz: Cricket meets hip-hop; Germany exports VAR; and the ‘Yes Sir, I Can Boogie’ goes global November 19, 2020 Cricket and hip-hop aren’t obvious bedfellows but they cosied up this week when South Africa fast bowler Lungi Ngidi joined Jay-Z’s talent stable Roc Nation. Ngidi, South Africa’s player of the year in one-day and T20 internationals, is the first cricketer to sign with Roc Nation Sports. Roc Nation has snapped up mostly American athletes, [...]
Give Gareth Southgate a break. Belgium defeat is a consequence of England’s necessary experimentation November 16, 2020 Professional misanthrope Roy Keane was at it again after England’s 2-0 defeat to Belgium in the Nations League on Sunday. “I know they’ve got players to come back in,” he said on ITV, “but on tonight’s evidence I still think they’re short.” Keane wasn’t the only critic. Social media was awash with questioning of manager [...]
It may not feel like it but the greatest year of sport is almost upon us October 26, 2020 As we fast approach the end of the year we should all allow ourselves to look forward to crawling out of the dark cloud of Covid-19 and into 2021, the greatest year of sport ever. Euro 2020, the Tokyo Olympics and Paralympics, Twenty20 cricket World Cups, the Women’s Euros, a Ryder Cup, a Rugby League World [...]