VIP ecigarette advert: Sex sells but is vaping’s credibility up in smoke? November 10, 2014 Well, they do say sex sells, and VIP’s pioneering ecigarette advert – shown for the first time last night after the 9pm watershed – has sex in bucketloads. A minefield of innuendo, the ad features a dewy-lipped young woman in a little black dress. There are two versions, a long and short one. In [...]
Watch: UK’s first ever ecigarette advert to show vaping on TV November 10, 2014 Later today UK TV will see its first advert featuring ecigarettes. Ecigarette ads on TV have been legal for some time and shown before but never have the devices themselves or vaping been shown on ads in the UK. The ad will air after 9:00pm on ITV during Grantchester. There has, however, been some nervousness [...]
Ecigarette ads subject to host of new rules from advertising watchdog October 9, 2014 The Committees of Advertising Practice (CAP) has published new rules for governing the advertising of ecigarettes, which will come into force on 10 November. The new rule are intended to protect young people from the promotion of tobacco products and ads that show "the use of a tobacco product in a positive light". The rapid [...]
Ecigarettes should be banned indoors and heavily regulated, says WHO August 26, 2014 In a major intervention into the heated debate surrounding ecigarettes the World Health Organisation (WHO) has called for devices to be banned indoors and prohibited for minors. The UN agency said advocates of ecigs should not claim they help people quit smoking until there is more evidence proving their success. The WHO claimed that vaping [...]
Ecigarettes backed as a last resort by the American Heart Association August 25, 2014 Ecigarettes should be a last resort solution to quitting smoking, according to the American Heart Association (AHA). In the group's first policy statement on the devices, AHA said established quitting methods like nicotine patches should be the first port of call for those looking to give up regular cigarettes but if they failed "it is [...]
Imperial Tobacco on course to buy US brands including ecigarette maker Blu August 19, 2014 Imperial Tobacco Group says it remains on track to acquire key U.S cigarette brands, as it reported a slight decline in nine-month revenue this morning. The Bristol-based makers of the Rizla and Gauloises Blondes brands says it is on course to complete the acquisition of a collection of US cigarette brands from Reynolds American and [...]
Binge-watch, listicle, vape and 59 more new words added to the Oxford online dictionary August 14, 2014 If we’re not binge-watching Orange is the New Black on Netflix, we’re reading listicles on Buzzfeed- maybe even while we vape an e-cig. These are just some of the 60 new words added to the Oxford online dictionary that show our changing language and reflects changes in our habits. The phrase "binge-watch" is being used more and more since [...]
How Blu’s sheriff Jacob Fuller plans to conquer the ecigarette wild west August 10, 2014 Jacob Fuller tells Oliver Smith why eCigs have big tobacco smitten. The electronic cigarette market is booming. In just seven years since they first arrived in the UK, ecigarettes have grown into an industry with sales of £193m last year and £340m sales forecast for 2015. But you would be mistaken in thinking [...]
Tougher ecigarette regulation will damage public health on a big scale, say experts August 1, 2014 The good news keeps on rolling for the advocates of ecigarettes, with a new study published in the Journal of Addiction concluding that the devices are much less harmful than regular cigarettes and should not to be subjected to the same regulations faced by conventional tobacco. "Current evidence suggests that there is a potential for [...]
Ecigarette boom boosts sales of new trademarks by 125pc July 14, 2014 Big tobacco firms registered over 650 new cigarette trademarks last year, a 125 per cent year-on-year jump, as they look to protect their multi-million pound investments in the fast-growing electronic cigarette market. In 2010 just 161 new cigarette trademark registrations were filed in the UK. By 2012 this had risen to 290 and last year [...]