Sport isn’t as inclusive as it thinks it is – but brands can make it right Sport Business From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]
Fund-racing: London Marathon runners smash world record for charity Sport Business Five months on from the race the final total has been confirmed, dwarfing the previous record of £66.4m.
Marathon chiefs grow portfolio further by teaming up with London T100 triathlon On your marks It comes after London Marathon Events formed a joint venture with UK Athletics and the Great Run Company.
Iceland boss thanks medics who ‘saved his life’ after collapse in London Marathon April 22, 2024 "I collapsed and fell unconscious less than 2 miles before the London Marathon finish line with hyperthermic shock - body temp was 42 and rising."
Here’s how all the MPs running the London marathon did April 21, 2024 Running a slightly different type of race, a record number of UK MPs and peers entered the London marathon this year.
Cairess and Mahamed bag Olympic spots with stunning London Marathon runs April 21, 2024 Cairess ran the second fastest marathon ever by a British man to take third place.
London Marathon: What free things can I get with my medal? April 20, 2024 Are you mad enough to be running the London Marathon this weekend, plodding around the capital desperate to make the finishing line? Well if you are, there are a number of brands around the capital that are offering you FREE rewards for completing the 26.2 mile race. All you need to do is present your [...]
How one ‘futurist’ is using tech to run the London marathon faster April 20, 2024 'Futurist' Bill Quinn will run the London marathon on Sunday, joining the 50,000 runners on the 26-mile course across London.
London Marathon to pay tribute to Kelvin Kiptum April 17, 2024 There will be 30 seconds of applause ahead of Sunday’s London Marathon in tribute of 2023 champion Kelvin Kiptum, who tragically died in a road accident earlier this year. Kiptum was 24 at the time of his death and set the world record for the 26.2 mile race in Chicago, where he became the first [...]
Athletic Ventures: Private sector partners with UK Athletics to underwrite major events April 15, 2024 Athletic Ventures will deliver the 2026 European Championships in Birmingham.