2014 Christmas advert complaints: McVities’ animal cuties join Sainsbury’s, Halfords and John Lewis December 8, 2014 Never mind which brands are at the top of Christmas lists, the brands on top of the Christmas complaints list is a more interesting prospect – just ask the Advertising Standards Authority (ASA). Having taken 727 complaints to date about the Sainsbury’s WW1-themed ad, the latest Christmas short to ruffle festive feathers is McVities’ offering. [...]
UK activist fund Crystal Amber vies for change at Sainsbury’s December 7, 2014 UK activist investment fund Crystal Amber is in talks with several overseas investors about buying shares in Sainsbury’s, as part of a plan to shake-up Britain’s third largest grocer. Aim-listed Crystal Amber is understood to be looking at Sainsbury’s on behalf of a big American investor interested in buying a sizeable stake in the food [...]
YouTube ranking: John Lewis, Sainsbury’s, Burberry and Marks and Spencer have the best Christmas ads of 2014 December 2, 2014 It’s only the second day of December, but we've already been treated to a sneak peak of the joy ahead for the Christmas season via the medium of advertising. This year, retailers battled it out with penguins, soldiers and celebs in a bid to get the public into the festive spirit and spend their pennies- although [...]
Christmas just got tougher for Tesco, Sainsbury and Morrisons: Lidl adds “discount” oysters to its deluxe range November 21, 2014 In a year dominated by the rise of the discount grocer, it's perhaps no surprise that Lidl and Aldi will be pulling out all the stops to bring consumers a bit of low-cost luxury. Lidl, which launched a £5 lobster in 2009, has a track record of doing exactly that but this year it's pulling [...]
Supermarkets Sainsbury’s, Tesco and Morrisons told they must shrink to survive in war against discounters Aldi and Lidl November 17, 2014 Supermarkets need to dramatically scale down their store estates if they want to stop haemorrhaging sales and return to growth, according to analysts at Goldman Sachs who sent a stark warning to the retail industry. In a research note published yesterday, Goldman Sachs said Sainsbury’s, Tesco and Morrisons must cut space by around 20 per [...]
Sainsbury’s Christmas advert 2014: Storm surrounding marketing seen by turn as epic or disrespectful November 16, 2014 The film had its world premier on Wednesday. Some 8m people have already tuned in to see it and it has split critics down the middle, being described as “a masterpiece”, “grim”, “epic”, and “disrespectful”. It’s not the latest blockbuster movie, but Sainsbury’s two-minute Christmas ad. There was a time, not so very long [...]
Sainsbury’s Christmas advert, forex fines, Rosetta and the Double Donut Burger: 10 things we learned this week November 14, 2014 1. Sainsbury's has stolen the Christmas ad crown from John Lewis. Maybe. But have either of them done enough to be considered for our Christmas ad hall of fame, which includes a 1950s Coca-Cola number and the 1992 Yellow Pages classic? 2. Bankers' forex rigging was £1.1bn of bad. RBS, HSBC, UBS, JPMorgan and [...]
Sainsbury’s vs John Lewis Christmas advert 2014 battle: Which is better? November 14, 2014 Sainsbury’s has come out of nowhere to apparently topple John Lewis from its position as annual bearer of Christmas tidings and try to take its festive advertising crown. Traditionally feted for creating the best Christmas ad of the year, the retailer – and viewers – have been blindsided by darkhorse Sainsbury’s which earlier this week [...]
Sainsbury’s and John Lewis unveil 2014 Christmas adverts, but before Monty the penguin there was Ronald McDonald. A short history of the festive ad November 14, 2014 * Christmas comes but once a year, but the advertising that goes around it lasts much, much longer, with some brands seeing fit to launch their festive offerings at the beginning of November. This week saw the unveiling of Sainsbury’s festive offering. The supermarket giant partnered with the Royal British Legion to tell the story [...]
Sainsbury’s share price rises on £400m bond issue November 14, 2014 Sainsbury’s has announced plans to borrow £400m through issuing a five-year convertible bond to increase its cash for refinancing. The supermarket will use the cash to refinance its £248m acquisition of the remaining 50 per cent stake in Sainsbury’s Bank it acquired back in January. The funds will also refinance of £190m convertible bonds it [...]