FC Barcelona announce new Nike deal worth £1.4bn Sport Business Barcelona have announced a 14-year kit manufacturing deal with Nike worth £1.4bn in what is a record agreement of its kind. Despite murmurs of a fractious relationship between the Catalan club and the American sporting titan the deal will be worth around £105m per season for the LaLiga club. Real Madrid’s deal with Adidas is [...]
The real England football shirt scandal is the prices Steve Allen Forget messing around with the St George’s Cross, Nike’s worst offence is charging £124.99 for an England football shirt that will be out of date by the World Cup, says Steve Allen Football shirts have always been a source of controversy. In the 1980s if you wore the wrong one near the Millwall ground it [...]
Is FC Barcelona’s plan to ditch Nike for in-house kits the future or just posturing? Opinion They aren't the first football team to try this, with mixed results.
Mission: Nutrition brand backed by Jake Humphrey and Michael Vaughan seeking extra investment February 27, 2024 A nutrition brand backed by the likes of Jake Humphrey and Michael Vaughan is seeking to raise an extra £1.5m as it eyes turning a profit for the first time in 2026.
Nike to sell Mary Earps England goalkeeper shirt after caving in to fan demands August 24, 2023 A limited number of replica Mary Earps goalkeeping shirts are finally being made available to buy by England kit manufacturer Nike. Earps had said prior to the World Cup it was “hugely disappointing and very hurtful” that the replica kits were not available to purchase. Calls for Nike to put things right have grown louder [...]
Nike still won’t sell England goalkeeper shirt despite Mary Earps’ World Cup heroics August 21, 2023 Nike has resisted calls to put an England goalkeeper shirt on sale in the near future despite Mary Earps and the Lionesses’ success in reaching the Women’s World Cup final. The sportswear giant has attracted criticism from fans and players for not producing a replica of Earps’s kit following her World Cup heroics, despite selling [...]
Lionesses shirt sales surge 700 per cent ahead of Women’s World Cup final August 17, 2023 The Lionesses’ success at the Women’s World Cup has seen sales on England shirts and other merchandise rocket by more than 700 per cent, new consumer data has revealed. Online sales soared by 710 per cent above average daily levels on Wednesday in the aftermath of England’s 3-1 semi-final victory over Australia, according to figures [...]
Is chess a sport? It soon may be chasing the Olympic Holy Grail August 10, 2023 Columnist Ed Warner discusses chess, funding fringe sports and what makes a solid sporting body chief executive. Where do you draw the line between games and sports? Mine is at the door of the pub, so ruling dominos, bar billiards, space invaders and darts out of the sporting firmament. I realise of course that this [...]
2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
Nike and JD Sports sign transatlantic deal to give UK customers more new shoes September 30, 2022 British and American sports brand giants JD Sports and Nike have shaken hands on a new partnership to give customers access to more products and rewards. The Connected Partnership deal signed this week, the first-of-its-kind in Europe, will give customers the chance to get their hands on a range of exclusive products from the US-shoe [...]