Sport isn’t as inclusive as it thinks it is – but brands can make it right December 3, 2024 From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]
Ed Warner: Gold rush for athletes as sport venures into crazy territory November 21, 2024 Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling.
Michael Johnson project Grand Slam Track to launch in Kingston November 11, 2024 Michael Johnson’s breakaway Grand Slam Track project will start in Kingston, Jamaica in 2025, it was revealed on Monday. The project, which aims to replicate Grand Slam tennis with four major events across 2025, will also race in Los Angeles. Two further host cities will be announced this week. Grand Slam Track has over $30m [...]
Ed Warner: Chair the football regulator? No thanks, not even for £130k November 7, 2024 The job ad for the chair is being circulated widely by opponents of the concept of a regulator in the hope that a moderate rather than a zealot will land the role.
Cricket, rugby and football stars invest in health start-up November 4, 2024 England rugby international Courtney Lawes and Arsenal footballer Ben White are also among the 60 professional sportspeople invested in The Players Fund.
London 2012 medallist hires Bosman lawyer to reinstate Paris place October 24, 2024 When Elena Congost Mohedano, a blind marathon runner, crossed the finish line in Paris last month, the Spaniard thought that she had completed the set of Paralympic medals with a bronze at the age of 37. Her delight turned to anguish, however, after she was disqualified for letting go of the tether to her guide [...]
Football and Formula 1 most popular sports among Gen Z, but not rugby October 17, 2024 Football, running and Formula 1 are the most popular sports among Gen Z adults, but rugby does not feature in the top 15. Analysis by accounting firm EY has unearthed the top 15 sports among adults aged 18-27. Interestingly wellness sports and hiking make the Gen Z list while larger sports such as rugby union [...]
Ed Warner: My 10 sports for a slimmed down Commonwealth Games October 3, 2024 The self-styled ‘friendly games’ are no longer quite so friendless: it appears Glasgow will indeed host a slimmed-down edition of the Commonwealth Games in 2026, although still we await official confirmation. The trouble is that 20 into 10 won’t go, and boxing’s political turmoil is holding up a decision on which sports will be left [...]
Fund-racing: London Marathon runners smash world record for charity September 25, 2024 Five months on from the race the final total has been confirmed, dwarfing the previous record of £66.4m.
Ed Warner: Seb Coe, Gary Glitter and the most powerful job in sport September 19, 2024 Seb Coe, newly confirmed as one of seven candidates for the presidency of the International Olympic Committee (IOC), is regarded as a serial vote winner. It wasn’t always thus. Witness his single term in office as the MP for Falmouth and Camborne in Cornwall, ousted by Candy Atherton as Labour swept to power in 1997. [...]