Amazon, Apple and Google team up to break home tech barriers December 18, 2019 Amazon, Apple and Google are teaming up to develop a new standard for compatibility across smart home products and appliances, the companies said today. The standard could unify a home’s electrical ecosystem and break down barriers between platforms, enabling consumers to rely on multiple providers for a streamlined service. Read more: Smart homes could transform [...]
Apple accuses EU of misunderstanding its business in €13bn court case September 18, 2019 Apple has accused the European Commission of misunderstanding its business as the tech giant’s appeal against a €13bn tax order entered its second day. The Commission had accused Apple of having dodged taxes and received illegal state aid from Ireland, ordering the company to pay a €13bn Irish tax bill in 2016. Read more: Apple [...]
Apple tells EU court €13bn Irish tax bill ‘defies reality and common sense’ September 17, 2019 An order by the European Commission for Apple to pay a €13bn (£11.5bn) Irish tax bill “defies reality and common sense”, the tech giant said today as it launched a challenge against the ruling. Apple accused the Commission of using its powers to fight state aid to “retrofit changes to national law” at a hearing [...]
Apple prepares to launch EU legal challenge over €13bn Irish tax bill September 16, 2019 Apple is set to launch a legal challenge tomorrow over an order by the European Commission to pay €13bn (£11.5bn) in Irish back taxes, as the EU seeks to crack down on tax avoidance by multinational companies. What’s the case about? The tech giant was accused of having dodged taxes and received €13bn illegal state [...]
Disney boss Bob Iger resigns from Apple board as streaming rivalry heats up September 15, 2019 Disney chief executive Bob Iger has stepped down from the board of Apple as the two companies prepare to go head to head in the escalating streaming wars. Iger stepped down from his role on 10 September, the same day Apple unveiled the price and launch date of its streaming service, according to a one-line [...]
Apple TV Plus gives Netflix chills as it undercuts streaming rival September 11, 2019 Apple has turned up the heat on incumbent streaming firm Netflix, revealing its new Apple TV Plus service will launch with a price tag of just £4.99 per month. The Silicon Valley tech giant last night confirmed its eagerly-anticipated streaming platform will launch in 100 countries, including the UK, on 1 November. Read more: Apple [...]
Why Apple cannot rely on the iPhone 11 to satisfy investors September 10, 2019 Apple’s product launches have gained an almost cult-like following and, as ever, the online rumour mills have been in overdrive ahead of tonight’s tech spectacle. CEO Tim Cook will take to the stage at Apple’s California headquarters from 6pm, where he is expected to unveil the iPhone 11. Read more: Everything you need to know [...]
iPhone 11 launch date, price, and 5G: Everything you need to know September 10, 2019 The internet rumour mill has been in overdrive in recent months before the launch of Apple’s next generation iPhone 11. As Apple battles slipping sales for its flagship products, the Silicon Valley tech giant will be hoping its latest models will win over consumers. Ahead of the iPhone 11 launch tonight, here’s everything you need [...]
Doritos joins the ranks of the name-dropping brands September 9, 2019 The anti-marketing revolution continues. The latest move is from Doritos, which has dropped the name from its advertising. With “no logos, no jingles, no gimmicks”, we’re told that this is a product “so iconic, we don’t need to name it”. In its place, a new ad campaign called Another Level gives us lots of different [...]
Apple rewrote Siri to ‘deflect’ feminism and #MeToo questions September 6, 2019 Apple tweaked the software behind Siri to change how its voice assistant responds to “sensitive topics” including feminism and the #MeToo movement. The project saw Siri’s responses rewritten so it would say it was in favour of “equality”, without ever saying the word feminism, according to leaked documents seen by The Guardian. Read more: Apple [...]