Ad market set to pass $1 trillion as UK readies for boom Business The global advertising market is expected to sail past $1 trillion (£783bn) in value this year as the British ad market supercharges growth into 2025. “The UK advertising market will experience significant growth in 2024,” a new report from WPP-owned Groupm said, which estimated that global ad revenue will have grown 9.5 per cent throughout [...]
Junk food advertising ban defies common sense Opinion The government’s ban on advertising foods deemed unhealthy is a big fat win for the nanny state, but it will end up costing us, says John Oxley Christmas is coming, and that means a deluge of seasonal advertising and, for most of us, overindulgence. This might be the last time we can enjoy those two [...]
ECB chair Thompson: I’ve found myself in an extraordinary moment for cricket Sport Business "A lot of the next 10 years will be determined almost by what happens in the next 10 weeks," said Thompson.
Will an algorithm generate the next big Christmas ad? November 18, 2024 Christmas is coming and algorithms are at work, pushing the boundaries of creativity to ensure the tills keep ringing. But can AI tools ever really craft an ad that resonates on a deep, human level? Asks Paul Armstrong The Christmas ads have arrived, including a fake – and viral – John Lewis one, flooding our [...]
S4 Capital: Revenue down and debt up at Sir Martin Sorrell’s ad giant September 19, 2024 Sir Martin Sorrell’s S4 Capital’s post-pandemic struggles have carried through into its latest results, which revealed a sharp decline in revenue and ballooning debt. The London-listed media holding group, which ad guru Sorrell founded after a sudden exit from WPP in 2018, saw its net revenue reduce by 15.6 per cent from £445.5m to £375.1m [...]
The fight for B Corp’s soul August 6, 2024 Last month, the French media giant Havas was stripped of its B Corp certifications after signing a global media buying contract with Shell. Ali Lyon explores what the decision means for the industry
The Debate: Should B Corps cut ties with fossil fuel companies? July 25, 2024 City A.M.’s weekly feature takes the fiercest water-cooler debates and pits two candidates head to head before delivering The Judge’s ultimate verdict. The Debate: Should B Corps cut ties with fossil fuel companies? Is it delusional to pretend that fossil fuel companies meet the B Corp standards, or is it unrealistic to shun companies like [...]
Havas London stripped of B Corp status after Shell investigation July 18, 2024 Top advertising agency Havas London has been stripped of its B Corp status after an official investigation found the work its sister agency does with Shell was a "breach of the B Corp community's values".
Harry Coe’s fast-growing sport sponsorship start-up raises £1m in seed funding July 18, 2024 The London-based start-up uses proprietary software to guide brands and agencies towards the right partnership deals.
Big-ticket ad campaigns are back as UK economy brightens July 18, 2024 Big-ticket advertising campaigns, including those on television and radio, are making a comeback as the UK's economy continues to improve.