Cinema is the clear loser of the pandemic advertising economy The clear winner of the pandemic ad economy is online, driven by the huge jump in e-commerce, despite travel-related advertising being impaired by the pandemic’s international scope. According to new data from Enders Analysis, the London-based media research firm led by Claire Enders, more than half of all advertising spend last year was on digital [...]
BNP Paribas’ UK property chief on the impact of the pandemic The Sunday Sitdown: BNP Paribas' UK property chief on the Covid malaise In his first interview since taking up the role of UK CEO of BNP Paribas Real Estate in July, Etienne Prongué sat down with City A.M.’s Michiel Willems to discuss the unprecedented beating the City’s property investment space received since the start of the pandemic, with transaction and fundraising levels remaining suppressed. But despite the [...]
Want a recovery that works for everyone? Fix the injustices in the tax system The lockdown shone a spotlight onto a two-speed, two-nation Britain, where better-paid white-collar professionals worked from home, while less well-off key workers had to keep travelling to work, often on crowded public transport, to do riskier jobs. Even worse, it turned out that those less well-off key workers were paying much higher tax rates than [...]
The Beano’s message for brands: Think more ‘kid’ October 1, 2019 Once the epicentre of hacks, liquid lunches, and anonymous sources, Fleet Street now finds itself home to international Emmy-nominated content makers, creatives, and digital gurus. In fact, Beano’s London HQ has been based in Fleet Street since 2016. As well as taking the famous (and infamous) Dennis and Gnasher global in our new animation – [...]
The next dimension – bringing 3D advertising graphics to the masses September 2, 2019 What’s the most visually stunning advert you can think of? Perhaps it’s one of the John Lewis Christmas campaigns, or maybe it’s an ad by Apple or Samsung that shows their phones in incredible detail as they float across the screen. Whatever you imagined, it was likely made using computer-generated imagery (CGI), or other 3D [...]
New ASA rules on gender stereotyping are just the tip of the iceberg June 17, 2019 Last Friday, new Advertising Standards Authority (ASA) rules came into force. The aim is to ban companies from including harmful gender stereotypes in advertising that the ASA says could cause serious or widespread offence, and in doing so restrict the choices, aspirations, and opportunities of children and young people, as well as adults. While every [...]
Banning gender stereotypes from ads could cause more harm than good December 16, 2018 The ASA have introduced a new code that will help ban ads that are believed to depict harmful gender stereotypes. The code itself states that advertising must not include gender stereotypes that are likely to cause harm, or widespread offence. The cause makes sense. Advertising is proven to have a powerful influence on people (that’s [...]
Apple News isn’t the big threat to publishers from iOS 9 – ad blocking is September 3, 2015 Much has been written about the imminent launch of Apple News and how – along with Facebook Instant Articles – it could completely change the landscape for digital publishers. And, of course, it could. Apple and Facebook are masters of user experience and their respective plans to ingest other people’s news into their worlds will [...]
Rapid growth of ad blocking is costing the ad industry £14bn in lost ad revenue 2015 alone August 10, 2015 It seems we’ve had it up to here with internet advertising – and it’s costing the industry billions in lost ad revenue. Ad block usage is shooting up in the UK, growing by 82 per cent in the last year alone, outstripping an already very strong global growth as ad blockers are up globally by [...]