Surfing the web is dead… here’s why
Surfing the web is dead.
Gone are the days when we'd spend our time online falling down a rabbit hole jumping from site to site – the majority of consumers say they only go to two or three trusted sites to discover content rather than spending time surfing the web.
While back in the day when the web was still a novelty and we were still using dial-up, it was a voyage of discovery, making sense of the vast font of knowledge that was the internet. These days, more than two-fifths of people say they feel overwhelmed by the amount of choice online and prefer to trust friends' recommendations.
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