Sorrell sets sights on Club Card company as WPP empire grows
ADVERTISING firm WPP confirmed yesterday that it would be submitting a bid to buy a majority stake in data analysis company Dunnhumby.
Chief executive Sir Martin Sorrell confirmed WPP’s intention to take the consumer insight firm off Tesco’s hands at the Deloitte Media and Telecoms conference.
Sorrell is said to be interested in Dunnhumby as it will allow WPP to expand its presence in the fields of data and analytics, where it has made several acquisitions.
Dunnhumby will give WPP access to information on consumer demands and trends which can be sold on to marketers and manufacturers.
Tesco is seeking to offload the company as it aims to refocus on its core supermarket businesses and raise cash after the company was dogged by scandal last year.
Analysts value Dunnhumby, which was behind the Tesco club card, at £2bn.