Regency Hotel to become DoubleTree by Hilton after Crimson Hotels buys it for over £100m

Crimson Hotels said yesterday it has bought the Regency Hotel  in Kensington for more than £100m and struck a deal with Hilton to convert it to a DoubleTree by Hilton London brand. 

 

The hotel will be Crimson’s fourth under the DoubleTree brand after signing a franchise deal with the US hotelier last year. 

 

The privately-owned group, which also owns hotels in Dubai and Portugal, said it will spend £10m on refurbishing the property.

 

Hilton has been expanding its DoubleTree brand by opening one every month across Europe. The deal will mark its tenth in London.