Football focus helps bring in young customers for Gillette February 19, 2020 Following Gillette’s exploration of toxic masculinity in its successful — if controversial — advert that aired in January last year titled The Best a Man Can Be, the shaving brand has launched a new campaign entitled Made of What Matters. This time around, the brand’s advert, featuring Manchester City and England footballer Raheem Sterling, looks [...]
How should Waitrose move on as Ocado deal comes to an end? February 12, 2020 Supermarket chain Waitrose has announced an overhaul of its products and a new advertising campaign to retain customers this summer when its deal with delivery provider Ocado comes to an end. Ocado’s partnership with Waitrose comes to an end in August, and a new deal with Marks & Spencer will be delivered shortly after. As [...]
Coca-Cola prioritises environment and health in a bid to satisfy customers February 5, 2020 The environment, sustainability and personal health are increasingly important topics for Britons. As we become more accustomed to climate strikes, and groups like Extinction Rebellion and activists like Greta Thunberg become news mainstays, the average consumer is now much more aware of the impact of their purchases. The impact that both sustainability and health are [...]
Buzz will not be enough to put Northern Rail back on track January 29, 2020 Following a year of cancellations and chaos across the network Northern Rail looks set to lose its franchise this week. With the least satisfied customers in the UK, the railway had a terrible 2019 — and its improved buzz scores (a net measure of whether consumers have heard anything good or bad about a brand [...]
Celebrating a brand’s heritage can improve public perception December 4, 2019 As the year draws to a close, 2019 has seen some well-known British brands celebrate anniversaries and centenaries. Two of Britain’s largest supermarkets, Tesco and Sainsbury’s celebrated their 100th and 150-year anniversaries respectively, while British Airways also celebrated its 100th year of trading. Camelot, which owns the National Lottery and Euromillions, was another to celebrated [...]
Tesco chief resigns after turning the brand around November 27, 2019 Tesco’s chief executive Dave Lewis will leave the Big 4 retailer next summer, an announcement that sent shock waves across the industry. Tesco is currently the highest-ranking retailer in the FTSE 100 thanks to Lewis’ turnaround plan implemented shortly after his arrival in 2014. At the time Tesco was facing a crisis following the million-pound [...]
Boots puts the boot into plastic bags as shoppers support switch to paper version July 17, 2019 Health and beauty chain Boots has joined other retailers in pledging to swap plastic bags for paper, after facing criticism earlier this year for keeping medical prescription bags in plastic to protect medication during transport. The new paper bags are unbleached and use water-based ink, and will be in all stores by early 2020. Boots [...]
Ethical clothing move by Asos aligns with views of eco-conscious June 26, 2019 Fast fashion is an increasingly hot topic as consumers become more environmentally aware, conscious about the impact of their shopping habits and look to reduce waste. Despite this, environmentally positive changes have been slow or non-existent, such as the recent rejection of the 1p fast fashion tax by government that would have raised money for [...]
Huawei’s popularity is on the up after launch of P20 range October 25, 2018 Back in November I looked at tech brand Huawei ahead of its planned expansion in Europe. Now YouGov data underlines how Huawei has been doing since then, with particular reference to the launch of its new P20 and P20 Plus range, for which the brand launched a worldwide advertising push. Huawei’s marketing efforts appear to [...]
In the smartphone market, where there’s a will, there’s Huawei October 24, 2018 Chinese phonemaker Huawei has made strong inroads into Europe in the last couple of years, which we can see in steadily rising brand awareness and opinion data. The company is firmly established in China but has worked hard to gain a foothold in Europe. YouGov BrandIndex data shows that far more people are familiar with [...]
