Shakespeare on advertising: Asos looks set to build on success July 28, 2021 ASOS recently reported revenues of £1.3bn for the four months leading up to June 30, 2021 – a year-on-year increase on last year’s performance of £1.1bn. Beyond customer growth, however, data from YouGov BrandIndex shows that the online fashion retailer has seen real improvement in a number of key areas. ASOS’ Impression scores – which [...]
Shakespeare on advertising: Boots hit the mark with Kylie campaign July 22, 2021 Boots recently announced a partnership with Kylie Cosmetics. The American beauty company started out as a manufacturer of lip kits – and a brand-extension exercise for its namesake Keeping Up with the Kardashians star – before becoming a billion-dollar industry juggernaut. The brand’s cosmetics will be sold throughout Boots’ UK stores. Data from YouGov BrandIndex [...]
Shakespeare on advertising: Heineken hit by Pogba snub July 8, 2021 On June 16, France and Manchester United star Paul Pogba removed a bottle of Heineken from a post-match press conference – following the lead of Cristiano Ronaldo, who did the same thing with a bottle of Coca-Cola. The Juventus forward was (wrongly) accused of tanking Coke’s share price – so how did Pogba’s move affect [...]
Shakespeare: Did Kopparberg’s GB News boycott hit its customer perceptions? July 2, 2021 Did Kopparberg’s GB News boycott hit its customer perceptions?
Shakespeare on advertising: Cantona lends star power to Sports Direct campaign June 23, 2021 Attention follows Eric Cantona like a seagull following the proverbial trawler – so it’s no surprise that Sports Direct chose him to front their latest campaign. Taking centre stage in a Euro 2020 ad for the beleaguered retailer, the maverick actor, footballer, and sometime kung-fu fighter highlights the emotional, unifying appeal of the beautiful game. [...]
Shakespeare on advertising: KFC’s return to screens looks finger-lickin’ good June 16, 2021 Last year, Covid-19 forced KFC to temporarily drop its “finger-lickin’ good” slogan following complaints to the Advertising Standards Authority. In May 2021 – with restrictions eased, vaccinations opening up to a larger number of Britons, and ‘finger-lickin’’ presenting less of a public health risk – the brand brought it back in a new TV ad. [...]
Shakespeare on advertising: BT hit the back of the net with Hope United campaign June 9, 2021 Internet harassment has been a major topic of public conversation in recent months. Nadia Whittome MP recently announced that she would be taking time off work after receiving death threats on social media, and sports stars such as Neal Maupay and Marcus Rashford have spoken out about the barrage of “vile and toxic abuse” they [...]
EA Sports’ Kiyan Prince tribute makes an impression on the public June 4, 2021 EA Sports recently paid tribute to Kiyan Prince – a 15-year-old Queens Park Rangers academy player who was killed in 2006 after attempting to break up a fight at school. The games studio, in partnership with the Kiyan Prince Foundation, honoured the young footballer’s legacy by creating a virtual version of him in FIFA 21. [...]
Sub-postmaster saga batters Post Office recruitment chances May 26, 2021 On April 23, judges quashed the convictions of 39 Post Office workers who were wrongfully convicted of stealing money thanks to a flaw in the Horizon IT system. Described as “the UK’s most widespread miscarriage of carriage”, the long-running saga put an ordinarily uncontroversial institution at the centre of a media firestorm. The business has [...]
Shakespeare: BA staff ad gives brand a reputation takeoff May 19, 2021 Amidst the collapse of international travel, British Airways (BA) has seen plummeting profits – and been forced to lay off thousands of staff. With restrictions easing, the airline has paid tribute to its employees: airing a new TV ad in honour of its global team as they take to the skies in greater numbers. Data [...]
