Has the Walkers crisp shortage left customers salty? Walkers Walkers hasn’t had the best couple of weeks. On October 28, it was widely reported that the Leicester-based snack brand was running out of crisps – and on November 11 its factory caught fire (thankfully, nobody was hurt). But has the recent potato paucity had any knock-on effects on Walkers’ brand? Data from YouGov BrandIndex [...]
Was John Lewis’ home insurance ad dressed for success? Was John Lewis’ home insurance ad dressed for success? John Lewis’ new home insurance ad – in which a small boy dances in a dress to Stevie Nicks’ Edge of Seventeen – has been described as “a glorious antidote to toxic ‘boys will be boys’ messaging” and “everything wrong with modern Britain”. Data from YouGov BrandIndex UK shows that the public were aware of [...]
Shakespeare: Panic-buying fuels improvement in BP’s customer perceptions Panic-buying fuels improvement in BP’s customer perceptions The recent lorry driver shortage has seen drivers panic-buying fuel, pulling knives on each other, and even engaging in father-son tag-team brawls on UK forecourts. But have the chaotic scenes had a negative impact on public perception of petrol/diesel brands? Looking at BP with YouGov BrandIndex suggests they haven’t. Between September 22 (the day before [...]
Shakespeare on branding: A Lidl marketing stunt goes a long way October 4, 2021 Lidl might not come to mind as quickly as Nike, Adidas, Converse, or Veja when it comes to trendy footwear brands. But in September 2021, the low-budget German supermarket may have (temporarily) joined their ranks – following reports that its new line of £12.99 trainers were selling on eBay for considerably more than face value. [...]
Shakespeare on advertising: Asos’ sustainability push much-needed September 22, 2021 ASOS, the online clothing retailer, recently announced a target of zero net carbon emissions by the year 2030. It’s a move that comes following ongoing criticisms of the environmental impact of “fast” fashion organisations – and one that YouGov Plan & Track data shows may be a deft commercial move as well. Nearly one in [...]
Shakespeare on branding: Ronaldo re-signing looks a coup for United September 15, 2021 On Friday, 27 August, Manchester United announced that they had re-signed Cristiano Ronaldo – the five-time Ballon D’or winner who most recently plied his trade at Juventus. The club reportedly pipped cross-town rivals Manchester City to his signature. Data from YouGov BrandIndex UK shows that, in terms of Manchester United’s overall brand, it’s been a [...]
Shakespeare on advertising: Deliveroo users set to fill their Boots September 1, 2021 Boots recently announced a partnership with Deliveroo that would see the health & beauty retailer’s products made available for delivery in 14 cities – including London, Birmingham, and Edinburgh. Data from YouGov BrandIndex shows that it looks like a savvy move for both brands. YouGov data reveals that if you’re someone who shops with Boots, [...]
Shakespeare: John Lewis making a savvy move into financial products August 25, 2021 John Lewis recently announced that – in collaboration with Nutmeg – it would be rolling out a new line of investment products, with customers who have saved during the pandemic front of mind. Data from YouGov BrandIndex and YouGov Profiles suggests it may be a savvy move. Across a number of metrics John Lewis has [...]
Bridgestone Tyres: A tale of two Olympic Games August 19, 2021 Thanks to Covid-19, the recently-concluded Tokyo Olympics was always going to be a unique Games:from the complete lack of in-person spectators, to the cardboard beds (allegedly, but not actually)designed to stop athletes from getting too friendly in between events. But with peak viewing figures lower than half of those for Rio 2016 among the BBC [...]
Sheakespeare on advertising: Monzo need to make noise to get a hearing August 4, 2021 Monzo’s annual report revealed a £114m annual loss – one that, for the second year running, raises “material uncertainty” over its future – and that the bank is under investigation over possible breaches of anti-money laundering laws. So what’s going on-zo? Data from YouGov BrandIndex UK may shine some light on the bank’s fortunes. While [...]
