DEBATE: Do we need a Keep Calm and Carry On approach to coronavirus communications? DEBATE: Do we need a new approach to coronavirus communications? Do we need a Keep Calm and Carry On approach to coronavirus communications? Yes, says Emma Wood, an account director at integrated branding agency me&dave. It takes more than a series of directives to engage people and inspire them to act. And statistics will only go so far. We need to help people envisage things [...]
