Will an algorithm generate the next big Christmas ad? Opinion Christmas is coming and algorithms are at work, pushing the boundaries of creativity to ensure the tills keep ringing. But can AI tools ever really craft an ad that resonates on a deep, human level? Asks Paul Armstrong The Christmas ads have arrived, including a fake – and viral – John Lewis one, flooding our [...]
What business can learn from military drone tactics — and what to avoid Opinion Drone technology could transform how we do business, but brings practical and ethical difficulties with it, says Paul Armstrong For businesses, the military’s use of AI-enabled drones offers a potent model of efficiency: remote inspection, logistics, and hazard mitigation. Imagine swarming AI drones optimising supply chains or inspecting dangerous infrastructure. The capabilities honed in combat [...]
Is your business about to feel the Ozempic squeeze? Opinion Reshaping stomachs with weightloss drugs like Ozempic likely means reshaping some markets (and probably your strategy), says Paul Armstrong Ozempic, Wegovy, and Mounjaro are driving a subtle but undeniable shift in obesity rates across the U.S, showing a 2 per cent drop so far. While it’s too soon to crown these drugs the cure-all, their [...]
Are we entering the ABBA Voyage era at work? October 28, 2024 AI avatars are about to replace you in meetings. The possibilities are tantalising – and unsettling, writes Paul Armstrong AI avatars are joining our Zoom calls, often before we do. Meeting note-takers, digital clones, even interviewers are now infiltrating the office landscape—often uninvited. This isn’t some distant sci-fi concept; it’s happening now. Is this progress, [...]
