Don’t dismiss small publications, they serve a role in PR Why you shouldn't dismiss small media in your search for PR exposure “Do our customers read that publication anyway?” It’s a question that any chief executive or marketer should ask. Marketing that’s not targeted at your audience is waste — or so the theory goes. Brands should of course aim for coverage in relevant media. But what about leads from publications that aren’t strictly on point? Sometimes [...]
How to tackle the PR challenge facing Uber’s Travis Kalanick Controversial former Uber chief Travis Kalanick has hired Teneo BlueRubicon to "refresh his tarnished image", according to reports. Though I can’t see confirmation on the record from either Kalanick or Teneo in the sources I’ve read, no denial from either party suggests a grain of truth. Real news or fake news, it makes the news [...]
