The hot pink Barbiemania sweeping London is a genius way to tap into our nostalgia Kurt Stuhllemmer The new Barbie Movie will spur new franchise opportunities for Mattel. The genius pre-movie campaign is turning London into a pink paradise and could bring back customers, writes Kurt Stuhllemmer
The Oat Wars teach us that successful businesses choose cooperation over rivalry Kurt Stuhllemmer The feud between the David and Goliath of vegan oat-based products continued when last month Glebe Farm, the British independent, family-run business that grows gluten-free oats, unveiled a billboard campaign at London Victoria station to promote a major rebrand across its entire product range. One of the straplines read, “Oatly sued us. We won. Because [...]
