DEBATE: As UBS factors in Instagram influence, should investors value a brand’s social media presence? As UBS factors in Instagram influence, should investors value a brand’s social media presence? YES, says Rashid Ajami, founder of Connectt. Social media engagement has changed dramatically in recent years, moving from a more traditional form of display advertising that is pushed directly into people’s newsfeeds towards a more considered strategy where brands engage in real-time interactions [...]
