DEBATE: Is HSBC’s ‘we are not an island’ advert an effective strategy? Is HSBC’s ‘we are not an island’ advert an effective strategy? Brendon Craigie, co-founder and managing partner at Tyto PR, says YES. HSBC has denied that its adverts are explicitly Brexit-related, but it doesn’t take a genius to figure out the campaign’s underlying message. Given the social media response, this denial is probably intended to highlight that, [...]
