Beware programmatic advertising: Big brand ads are cropping up on illegal websites – here’s how to stop it Advertisers have been drawn in like a moth to a flame by programmatic buying’s ability to increase ad spend return on investment and improve targeting. According to the IAB, in 2013, 28 per cent of the £1.86bn spent on display advertising in the UK was traded programmatically, and it has been forecast that the proportion [...]
