No, your CEO can’t come paint our office: The 4 golden rules for CSR The four golden rules for corporate social responsibility campaigns Two years ago, I launched Beam, a tech-for-good startup that crowdfunds employment training for homeless people and supports them into stable, paid work. Ever since we started to gain visibility, a number of brands have approached us with different propositions for demonstrating their corporate social responsibility (CSR) agendas. To paint a picture of what these approaches [...]
