Perform wins further rights for South American football
DIGITAL sports media group Perform has reinforced its position in South American football by extending its deal with rights agency Full Play Group.
The three-and-a-half year partnership will add 900 South American football matches to Perform’s portfolio, including the top games in Bolivia, Ecuador, Uruguay, Paraguay and Peru as well as the Brazilian, Chilean and Mexican leagues.
Perform will now show over 1,800 matches a year from the Americas across its services.
Building on Perform’s current relationship with Full Play, which gives the digital sports media group rights to the Fifa World Cup qualifying matches under the South American football association CONMEBOL, the new deal will also give Perform access to the Gillette Brazil World Tour and other Full Play managed sports rights in the Americas.
Full Play chief executive Mariano Jinkis said: “We view Perform as the world’s leading sports digital media expert.”
Perform’s shares rose 4.4 per cent to close at 282p following the announcement.