YouGov shares soar as market researcher snaps up Yabble in £4.5m deal and raises guidance August 6, 2024 Polling and market research company YouGov has acquired New Zealand-based generative AI company Yabble in a £4.5m cash deal as it slightly notches up its full-year guidance.
With Ted Baker stores set to close across the UK, what did consumers make of the brand? August 1, 2024 Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business.
The Range is eyeing up Homebase – but do the brands go together? July 25, 2024 Six years after initially rescuing Homebase, Hilco Capital has had an expression of interest from The Range over a potential sale. While talks are at an early stage, data from YouGov BrandIndex suggests that, if the acquisition does eventually go through, it may be a well-built match. Firstly, both are well regarded, and each might [...]
Even as sales slump, Jonathan Akeroyd leaves Burberry a stronger brand July 18, 2024 As Akeroyd leaves the famous fashion brand, Steve Hatch unpacks the data asking: Is Burberry throwing the baby out with the bathwater?
Kemi Badenoch twice as popular as nearest rival to lead Conservatives July 11, 2024 Former business secretary Kemi Badenoch has twice as much support as her nearest rival to take over as Conservative leader, a poll has found.
Election 2024: Why Jeremy Hunt and Penny Mordaunt could lose their seats June 27, 2024 With the general election just a week away, some Tories - including Jeremy Hunt and Penny Mordaunt - may be struggling to get a good night’s sleep.
As a bidding war for Evri heats up, there are signs the brand is delivering June 27, 2024 Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Recent reports have shown that multiple buyers are interested in buying Evri – withSky News putting the firm’s value at £2bn. If you’ve followed some of the headlinesaround the brand, you might find this valuation surprising (especially [...]
YouGov shares tank 35 per cent after it lowers forecasts June 20, 2024 Sales in its data products division were still slow and its fast-turnaround research services are declining.
Has Thames Water’s public esteem sunk to new depths? June 13, 2024 Earlier this year, Thames Water entered a standoff with water regulator Ofwat over attempts to raise customer bills by 40 per cent. At the time – when investors pulled £500m of funding from the utility supplier – YouGov data showed that the company was more disliked than not among the UK public. With media outlets [...]
As Greggs opens its 2,500th shop, the bakery chain is on a roll May 16, 2024 Alongside the launch of its new summer menu, Greggs recently announced that it was opening its 2,500th shop – a “significant milestone” in the company’s five-year growth plan, which was originally announced in October 2021. A lot has happened since then: the end of lockdowns, and the beginning of a cost-of-living crisis. But has Greggs’ [...]