London’s most respected ad guru on why data giants Publicis and WPP have it wrong May 13, 2024 The former chief of operations at Publicis says brands that still launch with a TV ad and a poster blows his mind.
WPP expects to return to growth in second-half as AI tools ‘deployed at scale’ April 25, 2024 For the full year, the company said it expected to report like-for-like revenue growth less pass-through costs of zero to one per cent.
WPP downgrades outlook as buyout rumours swirl October 26, 2023 WPP chief executive Mark Read believes the firm's "top-line performance in Q3 was below our expectations" and was "impacted by the cautious spending trends".