Sport sponsorship: Best deals, who’s investing and 2025 growth Sport Business As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Breakaway rugby talks not a ‘distraction’ to Rugby World Cup, says chief Sport World Rugby chief executive Alan Gilpin has insisted that talk of a breakaway franchise competition is not a distraction, stating that any investment talk is “fantastic”. Reports have circled of a LIV Golf-style breakaway in rugby union with both private equity and sovereign wealth backers, to various degrees. Details of the supposed competition, which some [...]
Women’s football in 2025. The year we finally reach equality? Sport The past 12 months has been a stellar year for women’s football. The mega move of Emma Hayes to the USWNT was seismic, while the Women’s Super League began life under a new entity. Here Kelly Lindsey, the new COO and head of football performance and club operations at Lewes FC, discusses what’s happened in [...]
Mayor Khan: London will be capital for women’s sport in 2025 December 23, 2024 London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said. The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city. England go into that tournament hoping to topple world champions New Zealand, and will [...]
The top five trends emerging in sports marketing in 2025 December 22, 2024 Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Government pledge to make UK “top destination for women’s sport investment” October 23, 2024 The government has today pledged to make the United Kingdom a “top destination for women’s sport investment”. Investment minister Poppy Gustafsson, formerly of Darktrace, has launched the Women’s Sport Investment Accelerator scheme to bring together 20 leagues and teams with investors to boost commercial activity in women’s sport. The participating sports include football, cricket, rugby, [...]
Italy Euros hero Chiellini bets on women’s sport with Mercury/13 investment September 25, 2024 Giorgio Chiellini, one of Italy’s greatest ever defenders, has invested in Mercury/13, the aspiring multi-club women’s football organisation. The 40-year-old former Juventus star, who returned to the Old Lady last week in a new strategic role, has linked up with the investment group who have committed to spending $100m across the European women’s game. Chiellini, [...]
US survive Team Europe surge to win Solheim Cup for first time since 2017 September 15, 2024 Team Europe came agonisingly close to a sensational comeback but fell just short as the United States won golf’s Solheim Cup. Team USA led 10-6 before the third day’s 12 singles matches at Robert Trent Jones Golf Club in Gainesville, Virginia, and looked favourite to surge towards their first Solheim Cup win since 2017. But [...]
Solheim Cup: Europe can channel 2023 win to triumph on US soil September 11, 2024 Europe captain Suzann Pettersen has insisted her side can retain the Solheim Cup using fresh memories from last year’s victory. The 2023 event was drawn 14-14 but Team Europe retained the women’s team golf trophy after winning it in 2021. The Solheim Cup has been held twice in two years to move the women’s competition [...]
England women’s cricket chief on the case for investment in The Hundred August 30, 2024 While the first ever Olympic Games with an equal number of male and female athletes competing took place this summer, The Hundred has put its eight men’s and women’s cricket teams on an equal platform since its launch in 2021. Beth Barrett-Wild, director of the women’s professional game at the England and Wales Cricket Board, [...]