Stormzy ‘hooked’ on padel and opening new club at O2 Sport Business Stormzy has become the latest celebrity to back the world’s fastest growing sport after agreeing a deal to be an ambassador for and investor in Padel Social Club. The award-winning music artist’s involvement comes as the London-based chain opens a third site, at the O2 in Greenwich, with a fourth club in the pipeline. Stormzy’s [...]
Ed Warner: Have sports missed esports boat – or was there never one to catch? Sport Business Ahead of the League of Legends Worlds 2024 in London this weekend, Ed Warner wonders whether sports have got esports all wrong.