Will Wizz Air’s flight subscription take the brand to new heights? Opinion Wizz Air recently announced an “all you can fly” offer for £534 per year. It’s a splashy move, and it’s provoked some scepticism among industry analysts. But will it prove a hit with air travellers? Data from YouGov Surveys shows that just over a third of Britons who have travelled by air (36 per cent) [...]
Yodel receives £85m in funding – but how should it be spent? Business Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Liverpool-based delivery firm Yodel recently announced an £85m funding package from a consortium of investors. The deal has dealt the final blow to the proposed merger between the parcel company and Shift, which led to a rescue deal for [...]