Why doesn’t Saudi Arabia sponsor rugby when it invests everywhere else? Sport Business If you were going to have a gander through the list of sports sponsorship deals related – directly or indirectly – to the Kingdom of Saudi Arabia, you’d be scrolling for a good while. Because research by Play the Game reports that there’s a total of 910 deals between Saudi Arabia or Saudi companies/individuals and [...]
What happens now that the Paris 2024 show is over? Sport Business The Paris 2024 show’s over. What next? The small subset of Olympians in sports with lucrative circuits have already returned to action: US Open tennis, club and international football, golf’s Tour Championship, La Vuelta cycling and Diamond League athletics to the fore. The significance of the Games for these athletes will differ from sport to [...]