Sport sponsorship: Best deals, who’s investing and 2025 growth Sport Business As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
2025 must be the year of the partnership disruptor in sport Sport Business Hardcore boxing fans may have felt sucker punched with the underwhelming Mike Tyson vs Jake Paul bout earlier this year. But it delivered knockout results for streaming giant Netflix and established a new contender in sports partnerships. It was an unexpectedly bold and wildly successful move for Netflix, crowning them as the surprise new champ [...]
Why doesn’t Saudi Arabia sponsor rugby when it invests everywhere else? Sport Business If you were going to have a gander through the list of sports sponsorship deals related – directly or indirectly – to the Kingdom of Saudi Arabia, you’d be scrolling for a good while. Because research by Play the Game reports that there’s a total of 910 deals between Saudi Arabia or Saudi companies/individuals and [...]
Rugby is staring into the abyss when it comes to Gen Z October 19, 2024 Look at rugby in Britain today and objectively try to answer the following questions. Is it appealing to you? Is it sexy enough to invest in? Would I take my kids or young relatives to watch it? These are the questions rugby chiefs will always be grappling with, and good luck to them. But rugby [...]
Donald Trump’s golf course in Scotland makes 11th consecutive loss October 15, 2024 Donald Trump’s golf course in Aberdeenshire has maintained its positive outlook despite making a loss for an 11th consecutive year. Trump International Scotland has reported a pre-tax loss of £1.4m for 2023, having also lost £738,344 in the prior 12 months. The widening loss comes despite its turnover rising from £3.59m to £37.4m over the [...]
Sports teams can make better use of Apprenticeship Levy, ex-Quins CEO says October 9, 2024 A former Premiership Rugby chief executive has called on the government to cut red tape and back sports clubs to use the existing Apprenticeship Levy to fuel upskilling opportunities for athletes and local communities. David Ellis, who served as CEO of Harlequins for eight years until 2019, insists the compulsory tax could be better used [...]
Congratulations France, but Paris 2024 legacy must now be human August 8, 2024 This is a Paris you’ve never known and never will again. Empty side streets speak of Parisians good to their threats to vacate for the Olympics. Hotel receptionists attest to sluggish bookings. Restaurants are shuttered. And yet the crowds are here, French and foreigners alike. They exude a relaxed urgency, a collegiate passion. The sport [...]
777 Partners takeover of Everton in further doubt after firm hit with legal action May 6, 2024 A prospective takeover of Everton has been plunged into further doubt by legal action from the former owners of Standard Liege. The American private equity firm could lose all of its assets in Belgium as a result. Former owner Bruno Venanzi and the shareholders of Standard’s stadium allege that they have not received the second [...]
Meet Daniel Loitz, the man trying to resurrect London Irish rugby legacy April 30, 2024 When London Irish went bust in 2023 many thought that was the end of one of Premiership Rugby’s famous clubs. But businessman Daniel Loitz wants to buy the club. What does the Bernadotte Dynasty of the Swedish royal family, a Kazakh steel works company, an Uzbek railway project, the Berlin Wall and the fall of [...]
RFU and Premiership Rugby close in on £264m funding deal April 29, 2024 The Rugby Football Union, RFU, and Premiership Rugby have finally agreed a new Premiership Game Partnership, worth £264m, which will shape the English game for the next eight years. It is understood that legal details are all that remain between now and the new deal being signed, with the Telegraph suggesting the central policy will [...]