What the rise of Politics Joe says about young people’s relationship with the news? June 30, 2024 Politics Joe was recently named one of the most mentioned news brands in the UK by the Reuters Institute for journalism. How has it been so successful?
Why is Oscar Wilde having a revival? He’s the ultimate Gen Z icon June 22, 2024 Oscar Wilde is having a moment on both stage and screen. Little wonder, says Anna Moloney – he would have adored the Instagram age.
Campaign cock-up of the week: The candidates who can’t stop embarrassing themselves June 20, 2024 In this column, former No 10 advisor Giles Kenningham analyses the worst comms screw-ups of the election campaign. So what took the prize for the worst PR gaffe this week?
The Tiktok election: Can memes really move the polls? June 6, 2024 Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election?
Finfluencers are all the rage, and for good reason. Here’s the five you should follow June 1, 2024 Finfluencers are all the rage, and for good reason. Influencer marketing expert Gordon Glenister tells us the five to pay attention to.
Brits lost more than £1bn to fraudsters last year as purchase scams hit record high May 22, 2024 Brits lost more than £1bn to fraudsters last year, new figures show, as purchase scams surge to a new record and social media firms face tough questions over the high levels of fraud originating on their platforms.
The Notebook: Could brands and influencers sway this year’s elections? May 22, 2024 From shaping voters to capitalising on the gaming boom, brands and influencers have immense power, writes Matt Scheckner in today's Notebook.
‘Old Money’ Tiktok trend drives demand for Rolex’s as buyers willing to pay more for ‘immediate access’ May 18, 2024 The boss behind one of Britain’s best known sellers of Rolex and Tag Heuer watches said there has been a surge in interest for luxury goods from Gen Z shoppers as they look to emulate the dress sense of the upper classes.
The Notebook: How dual-screening is changing the attention economy May 14, 2024 Tiktok's Kris Boger on the attention economy, how social media is enriching sport, and his favourite podcast.
Let’s be honest, social media isn’t driving a teen mental health crisis April 4, 2024 Social media is an easy target for society's woes, but there is little hard evidence for its link with bad mental health, writes Matthew Lesh.