Messi and LeBron beaten to top spot in athlete marketability rankings Sport Business US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]
The Olympics are about building a better world, not just muscles Opinion There’s more to the Olympics than “faster higher, stronger” – they inspire generations to create a more tolerant, inclusive society, says Matt Hardy The Olympic Games are more than sport and ego; they are an appreciation of dedication, patriotism and the highs and lows of humankind. Already we have seen the sheer jubilation of Adam [...]
Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon? Opinion Our columnists also takes on Air France, Seb Coe and England's PR team.