Rugby is staring into the abyss when it comes to Gen Z October 19, 2024 Look at rugby in Britain today and objectively try to answer the following questions. Is it appealing to you? Is it sexy enough to invest in? Would I take my kids or young relatives to watch it? These are the questions rugby chiefs will always be grappling with, and good luck to them. But rugby [...]
Football and Formula 1 most popular sports among Gen Z, but not rugby October 17, 2024 Football, running and Formula 1 are the most popular sports among Gen Z adults, but rugby does not feature in the top 15. Analysis by accounting firm EY has unearthed the top 15 sports among adults aged 18-27. Interestingly wellness sports and hiking make the Gen Z list while larger sports such as rugby union [...]
Derby weekend can ignite spark in Premiership October 11, 2024 This weekend Premiership Rugby has deliberately created drama with the continuation of derby weekend, where all five fixtures are focused on local rivalries. Sale Sharks play Newcastle Falcons, Gloucester host Bath, Northampton travel to Leicester, Exeter Chiefs take on Bristol Bears and unbeaten Saracens head south to Harlequins. Derby days are always special days as [...]
‘Michael Cheika suits the Premiership, he just gets stuck in’ September 27, 2024 I remember when I was a player at Stade Francais in Paris, Michael Cheika wanting to get involved with training at an authentic level. He got absolutely smashed by former French lock Pascal Papé and Italian legend Sergio Parisse, leaving the Aussie at the bottom of a ruck. “F**k yeah, f**k yeah,” the former Wallabies [...]
Premiership rugby: Saints stunned, Cheika heist and TV deal September 22, 2024 England’s domestic rugby league got under way at the weekend and already there have been shocks, surprises and a couple of predictable outcomes. There’s a new coach at Leicester Tigers in former Australia boss Michael Cheika, and a host of new stars across the 10-team Premiership to look forward to across the season, but what [...]
Bath to win Premiership rugby title, Falcons to finish bottom September 20, 2024 It feels as though Northampton Saints only just lifted the Premiership trophy but we’ve already reached the eve of this year’s campaign. We’ve got a new coach in Leicester Tigers boss Michael Cheika, who I worked with at Stade Francais, and renewed ambitions. And we’ve also got the chance of seeing a sixth different winner [...]
Fans: Ludicrous Premiership rugby ticket costs may price us out September 18, 2024 Rugby fan groups have called on Premiership clubs not to price out supporters with “ludicrously high” tickets. Data collected by City A.M. on the eve of the new season reveals that the average adult ticket for a seat on the half-way line in a club’s main stand costs £74, ranging from £48 at Newcastle Falcons [...]
Saracens chief Mark Thompson: TV deals, club losses and future of rugby September 17, 2024 Saracens Rugby’s new chief executive Mark Thompson discusses TV broadcast deals, the club’s path away from their recent £5m loss and the state of rugby union and its future. Being a rugby bigwig cannot be far from the most stressful job in sporting governance; the English game is a borderline failure and clubs are churning [...]
Rugby needs to look to USA and other wild ideas September 13, 2024 When I read this week in City A.M. that Premiership rugby clubs are keen to head to the United States again I was pleased, if not too surprised. It didn’t really take off in 2016 and 2017, when clubs from the Gallagher Premiership last went across the pond, but that’s not to say rugby cannot [...]
Gallagher re-sign as Premiership Rugby sponsor in uplifted deal September 12, 2024 Insurance giant Gallagher this morning reaffirmed their commitment to English top flight sport, signing an increased value sponsorship deal with Premiership Rugby. The move will take Gallagher’s title sponsorship span with the Premiership to beyond a decade upon conclusion of the three-year extension, which begins at the start of the 2025/26 season. Gallagher – whose [...]