WPP could lose crown as largest ad agency amid Omnicom and Interpublic merger Business FTSE 100 giant WPP is under threat of losing its spot as the largest advertising company in the world for the first time in decades as American rivals Omnicom and Interpublic consider a merger. Over the weekend, news emerged that Omnicom and Interpublic are discussing terms of a $30bn (£23.6bn) merger. This could catapult the [...]
London’s most respected ad guru on why data giants Publicis and WPP have it wrong Media The former chief of operations at Publicis says brands that still launch with a TV ad and a poster blows his mind.