The best and worst sports marketing campaigns of 2024 Sport Business In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Ed Warner: Why the anti-doping fight desperately needs a shot in the arm Sport Business Confirmation that Mykhailo Mudryk has failed a routine anti-doping test must rightly trigger the usual essential caveats. Chelsea’s Ukrainian winger has only been provisionally suspended. This is simply the start of a process with the facts to be established and the outcome far from certain. What is clear is that Mudryk’s case will be another [...]
Ed Warner: It’s sports awards season, so here’s my team of the year Sport Business ParalympicsGB are my team of the year – they succeeded where others failed and all without the fanfare they deserved, says Ed Warner. Sports award season is upon us. This of the Year and That of the Year, on red carpets and across multiple platforms with misty eyes and banging showreels. Not a vintage year [...]
Rachel Reeves hands Team GB £344m fillip for LA 2028 Olympics October 31, 2024 Team GB’s Olympic and Paralympic athletes are set to receive the funding boost they have been calling for following yesterday’s Budget. Chancellor Rachel Reeves has committed to giving UK Sport £86m a year, an increase of 10 per cent on the last cycle, in the lead-up to the LA 2028 Games. UK Sport CEO Sally [...]
British athletes issue stark warning to government over funding October 23, 2024 British sport could lose hundreds of elite athletes before the LA 2028 Olympics and Paralympics unless the Government increases funding for the next four-year cycle. The stark warning comes after 85 per cent of funded athletes in a new survey said they would not or might not continue competing if forced to make do with [...]
Paralympic athletes and sport chiefs call on the nation to build on Paris excitement September 9, 2024 British Paralympic athletes and sporting chiefs have urged the nation to “take the excitement around Paris 2024 forward” and continue on an “upward trajectory” of backing disability sport. The curtain fell on 12 days of para-sport yesterday with a spectacular closing ceremony at the Stade de France in Paris. Paralympics GB finished second in the [...]
Great Britain match Tokyo Paralympics medal haul but down on Rio September 8, 2024 Late success for Great Britain saw Paralympics GB match their medal haul from Tokyo at the Paris 2024 Paralympic Games. Britain will bring home a total of 124 medals (49 gold, 44 silver and 31 bronze) with the number of gold and silver medals up on the Japanese Games but bronzes down. Paralympics GB, though, [...]
Six-time Paralympic champion David Weir retires from GB racing September 8, 2024 Six-time Paralympic gold medallist David Weir this morning announced his retirement from Great Britain competition after finishing fifth in the T54 wheelchair marathon at Paris 2024. The Paralympic legend, 45, who first won gold in Beijing, said he would continue to race in the London Marathon. “I’m quite emotional as I know it’s my last [...]
The path towards a more equitable Olympic Games future September 7, 2024 Enhanced cooperation is essential amongst the governing bodies to ensure the Olympic Games have a more equitable future, write Benoît Pasquier and Alexander Needham of Charles Russell Speechlys. The essence of sport hinges on the principle of a level playing field and it is this very foundation that makes competition compelling. The evolution of the [...]
Disability inclusion should not end with the Paralympic closing ceremony September 7, 2024 British Paralympic champion swimmer Susie Rodgers argues the Games must drive global disability inclusion by shifting perceptions and breaking down the many barriers to equal participation. Every four years, the Paralympic Games offer a short but significant two-week window of increased disability awareness. As we cheer on athletes and celebrate their achievements, we must also [...]